You’re in the water restoration industry, so you know competition is high and the market is
challenging. There’s also a lot of potential for earning a great revenue, but you have to be where
the customers are first. Being proactive in your marketing is the only way to ensure customers
are calling you when an emergency strikes and not your competitors.
Water damage restoration SEO will help you rank higher in Google and other search engine
results. Using SEO will also help customers navigate your website quickly to find ways to
contact your business. We’ve compiled this handy guide to teach you what you need to focus on
in your marketing efforts (and what to avoid), and how to best implement your SEO strategy.
What is SEO?
For those who are new to SEO (search engine optimization), it’s basically the practice of
increasing the quality and quantity of traffic to your website using various organic tactics. When
we say organic, we mean non-paid. You can combine SEO with paid advertising to get amazing
results. For this guide, we’ll only be focusing on what you can do for organic traffic (with a
couple paid marketing tips thrown in).
A lot of companies decide to hire SEO specialists because in-depth SEO is a lot of hard work.
An SEO company can also help you create a solid strategy and improve your website and its
content to maximize site traffic.
The Best Water Damage SEO Strategy
When creating a strategy for your emergency services company, there are three main areas
you’ll want to focus on:
● Local Search SEO
● Google My Business
Since your business deals a lot with emergency situations where customers need you ASAP,
you need to be targeted with your marketing efforts and appeal to people in your immediate
Paid Marketing Tip: If you decide to branch out into paid marketing, be sure to create some Call
Only Campaigns in Google Ads. These ads will display your phone number instead of a website
link so customers using their phones to look for water damage restoration services can quickly
contact you to schedule an appointment.
Keywords are your biggest asset in SEO because they’re how your website gets found.
Keywords are terms that customers will use when searching for your services, so placing them
in your website’s content (page titles, paragraphs, blog posts, etc.) will get you found. You can
also use keywords in image names, ALT text, and URLs.
There are various tools you can use to find keywords, including related search suggestions and
Google’s Keyword Planner.
Here’s a list to get you started:
● Water damage
● Mold removal
● Restoration services
● Water removal
● Flood cleanup
● Mold remediation
● Sewage extraction
● Water restoration
● Water damage repair
● Flood damage
● Wet basement help
● Property damage
● Water damage restoration
● Water extraction
● Property Damage
Paid Marketing Tip: Keywords have different levels of competition. When choosing keywords for
paid marketing be careful to select a good amount with lower cost and lower competition.
Local Search SEO
Local searches are those that target a specific geographic region. These searches are done by
people looking for services or restaurants. To optimize your website for local searches, you can
add geographic tags to your list of keywords. For example:
● Mold removal Florida
● Miami flood repair
● Water damage restoration near me
When adding keywords to your website, look for ways to add geographic information in a way
that sounds natural. Be sure to use the name of your city and state throughout the pages
(without overdoing it!). A person that needs help with water, fire, or mold damage wants to find a
company that’s not only reliable, but also close so they can get the job done quickly.
Google My Business
Google My Business (GMB) is something you absolutely need if you’re a water restoration
business. Not only will it help your business show up on Google Maps, it’s an easy way for
customers to find simple information about what you do along with photos and reviews. If you
have a GMB page, you’ll have a higher chance of coming up first in search results simply
because someone searched for services nearby.
You can also direct satisfied customers to Google to leave reviews, and those reviews will
populate when your GMB info is requested. The more reviews you have, the more customers
will be drawn to your services. That results in more revenue in the long run.
You can now feel confident in what to do to improve your online presence and search engine
rankings. Being in the water damage restoration business means you must be ready when a
customer needs you. A big part of that is simply showing up when a customer performs a
search and providing a simple, quick way to contact you.
If you’re feeling a bit overwhelmed, let us help. We specialize in South Florida businesses and
we know what it takes to increase Google rankings and optimize your website for maximum
traffic. Give us a call today or send us a message.