Is Google Ads a Good Investment?
Before you begin your campaign, it is important to understand its pricing and address important questions about Google pay-per-click ads so you can plan a good strategy around them. You’ve probably seen Google Ads (formerly called Google AdWords) and wondered,
Building your Brand as a Business
What is Branding in Marketing? Branding is the process of creating a solid, concrete understanding of a company, its commodities, or services in the customer’s mind by such elements as logo, graphics, statement, and a constant theme on all marketing
Peaks of Social Media Marketing
Your customers are already chatting with businesses thru social media, and if you’re not working with your audience thru social media platforms like Facebook, Twitter, and Instagram, you’re definitely lost. Social media marketing is a captivating way for businesses, whether
Build-a-Biz: Fundamentals of Marketing
If you’re like most small business owners, your days are filled with many tasks that have nothing to do with why you started your company in the first place. If marketing is in this category, you’re not alone. Many small
Expensive Website, A Good Website?
In one way, asking what does a website cost is somewhat similar to asking; “How much does it cost to live in New York?” The cost of living varies from person to person. This difference is usually broken down by
Creating Backlink – 3 Most Popular SEO Methods That Will Help You Generate Backlinks
Creating Backlinks is the core of Search Engine Optimization or SEO. In a nutshell, Backlinks are links that point to your website from another website. The more backlinks you have the higher your page rank will be. Having a high
Facebook Advertising 101
With Facebook continues to be the leading platform on social media, it’s easy to see why businesses would use Facebook advertising or choose to incorporate Facebook advertising in their marketing plan. Promotion on Facebook has become one of the most-used
Is PPC Better Than SEO?
Is PPC Better than SEO? Many people often get confused between the concepts of PPC and SEO. It isn’t a matter of if PPC is better than SEO. Both are marketing tools that capitalize off of keywords, but they are
Can You Do SEO Yourself?
Search engine optimization, or SEO, is a skill that can be self-taught, however, you’ll want to know what to look for and where to find the necessary information. Specifically, SEO consists of a variety of methods that help your website
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