Search engine optimization, or SEO, is a skill that can be self-taught, however, you’ll want to know what to look for and where to find the necessary information. Specifically, SEO consists of a variety of methods that help your website to show up higher in search results. These methods include on-site SEO, off-site SEO, technical SEO, and local SEO. Each of these methods is effective in a different way, and knowing how to perform each one of them correctly is important if you want your search engine optimization efforts to work.
Learning SEO Yourself
If you think you want to spend the time to learn SEO on your own, then you will need to know where to look and what to look for when researching. A few things to keep in mind when doing research:
- Do Not Trust Any “Guarantees”: Any courses, websites, books, etc that claim to “guarantee” to be able to teach you how to perform SEO, guarantee results, or make any other type of promise should not be trusted.
- Familiarize Yourself With WordPress: Read about the platform known as WordPress, which is arguably the most common platform for websites to built on, and is essential knowledge for multiple SEO methods.
- Learn About Keywords: Keywords and key phrases are one of the main components of SEO, no matter which method you are using. The research will show you what keywords are the most relevant and most commonly used for your industry.
It is imperative that you become very informed about the different methods of search engine optimization. Things such as writing blogs and articles, linking other industry-specific websites, creating outward links to link back to your website, and listing your site on local listings are all very effective methods when it comes to improving your SEO.
What Are The Expected Results?
The results from your search engine optimization efforts will vary depending upon the accuracy, frequency, and quality with which they are executed. On-site SEO efforts such as the blog and article writing can typically yield excellent results, however, they must be written correctly. Doing the right research and using keywords and phrases in your writing makes all the difference. Additionally, off-site SEO can also have great results when done right. These efforts can include press releases, putting your website on local listing sites, claiming your business on Google, etc.
As always, if you’re unsure if learning SEO and doing it yourself is right for you, then give us a call or reach out to us via our website and our talented search engine optimization team can get to work for you!