Case Study / Hair Transplant SEO & PPC / Boca Raton
Bauman Medical: Hair Transplant SEO That Cut Cost Per Conversion
How SEO Smooth ran a paid advertising and SEO campaign for a Boca Raton hair restoration clinic, cutting cost per conversion 25 percent and lifting the conversion rate 66 percent within the first month.
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A specialized clinic with complex reporting
Bauman Medical is a hair restoration clinic in Boca Raton, Florida, focused on hair transplant surgery and other restorative methods for overall scalp and hair health. With multiple stakeholders and segmented departments, the practice had a hard time tracking expenses and knowing the true cost of each lead.
SEO Smooth took on the task of building a paid advertising campaign and improving the clinic’s hair transplant SEO, with the goal of lowering cost per conversion, organizing costs, and bringing in more patients.
Paid ads and SEO built around the numbers
We analyzed Bauman Medical's structure, then paired a paid advertising campaign with on-site SEO to drive efficient, trackable results.
Cost-Focused Ad Campaign
We built a paid ad campaign aimed squarely at lowering cost per conversion, so the clinic could see exactly what each lead cost and operate more efficiently from the start.
Improved Search Visibility
Our SEO specialists optimized the website's descriptions and key phrases across the site so Bauman Medical showed up in search results for hair restoration, an important edge for a specialized niche.
Complex Data, Made Clear
With multiple stakeholders and departments, the clinic needed clarity. We analyzed complex reporting data and put it in a digestible format the client could easily understand and act on.
Better Leads Than The Prior Agency
By creating a better-targeted audience, we produced higher-quality leads than the previous agency, taking the extra mile to learn the target market and build a strategy for it.
Lower costs and stronger conversions, fast
Lower Cost Per Conversion
Within the first thirty days of the paid ad campaign, we cut cost per conversion by 25 percent, directly impacting the clinic's bottom line.
Higher Conversion Rate
A better-targeted audience drove a 66 percent increase in conversion rate, turning more interested visitors into hair restoration patients.
To Real Results
SEO Smooth impacted the bottom line almost immediately, producing higher-quality leads than the previous agency within the first month.
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