Case Study / Social Media Marketing / Entertainment
Global Media Federation: Social Media Growth That Drove Millions of Views
How SEO Smooth built a custom social media strategy for Global Media Federation and its artist Oro Solido, growing the merengue group's audience to millions of views and tens of thousands of new fans.
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A media company that needed its artist to be seen
Global Media Federation is a multi-faceted, minority-owned media company that develops and launches brands and content across television, the internet, streaming, digital radio, and news portals, with a heavy emphasis on music, events, and entertainment in the Hispanic market.
They came to SEO Smooth for help with the social media presence of one of their musical clients, the New York based merengue group Oro Solido. The goal was straightforward: grow the group’s social media following and drive more views to their videos and music.
A custom social media plan built for an artist
Our social media team went to work on a strategy designed to grow Oro Solido's reach and turn views into real fans.
Custom Content Plan
We built a custom social media plan around Oro Solido's goals, including original graphics, regular social posts, and a hashtag strategy designed to expand their reach across platforms.
Reaching Real Fans
Our targeted marketing went after the demographics that had already shown interest in the group, so growth came from people who would actually become fans, not empty numbers.
Driving Views and Plays
The strategy concentrated on driving views to Oro Solido's videos and music, building the kind of momentum that compounds across YouTube and social platforms.
Results to Report Back
We delivered Global Media Federation clear, reportable growth in both views and traffic, so they could show their own client a strong return on the social media investment.
Millions of views and a much bigger fan base
YouTube Views
Oro Solido's top song "El Beeper" grew to over 38 million views on YouTube, more than the group had ever seen before.
Facebook Likes
The group's Facebook page grew to over 53,000 likes, a huge jump that gave Global Media Federation a clear ROI to show its client.
Real Fan Growth
Audience targeting focused on demographics already interested in the group, so the new followers were genuine fans, not just numbers.
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