Case Study  /  DUI Law PPC  /  Fort Lauderdale

Meldon Law: DUI Cases in 30 Days for a New Office Launch

How SEO Smooth used a focused Google PPC campaign to produce DUI cases within 30 days for Meldon Law's new Fort Lauderdale expansion, in a high-competition, low-volume niche.

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30
Days to First Cases
Google
PPC Campaign
New
Fort Lauderdale Office
DUI
Niche Focus
Seo Smooth Toucan In a Broward County market with only around 100 DUI cases a month, our PPC campaign was producing cases within 30 days of launch.
The Challenge

A new office that needed cases fast

Meldon Law came to SEO Smooth with a new expansion office in Fort Lauderdale and needed to produce DUI cases quickly for the launch. A new location with no local track record cannot wait months to build momentum, it needs qualified cases coming in right away.

The challenge was the market itself. Broward County sees only around 100 DUI cases total per month, and the competition for them is fierce. Winning in a high-competition, low-volume niche calls for precise targeting, not broad spending.

What We Did

A precise Google PPC campaign for a tough niche

We built a focused paid search program aimed squarely at high-intent DUI searches in Broward County, designed to deliver cases fast.

Paid Search

DUI Google PPC

We launched a Google PPC campaign targeting the exact DUI searches prospective clients make in Broward County, putting Meldon Law's new office in front of them right away.

Local Focus

Fort Lauderdale Launch

We concentrated the campaign on the new Fort Lauderdale service area so the expansion office could start generating local cases from day one.

Niche Targeting

High-Competition, Low-Volume

With only about 100 DUI cases a month available in the county, we kept targeting tight and intent high to compete for the cases that mattered, no wasted spend.

Speed to Results

Cases Within 30 Days

The campaign was structured to deliver quickly, producing DUI cases within the first 30 days so the new office got off to a strong start.

The Results

A fast start in a hard market

30 Days

To First Cases

The Google PPC campaign was producing DUI cases within 30 days of launching the new Fort Lauderdale office.

Broward

Tough Niche Won

In a county with only around 100 DUI cases a month and heavy competition, precise targeting still delivered.

PPC

Launch Engine

Paid search gave the expansion office immediate visibility and a steady source of qualified DUI cases from the start.

High competition and niche? No problem: SEO Smooth proved that the right Google PPC strategy can win cases fast, even in one of the tightest legal markets in South Florida.

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