Case Study / Skincare / Multi-Brand Funnel
The Skin Saint: An Evergreen Funnel That Cut Ad Spend and Grew Repeat Business
How SEO Smooth turned a high-competition skincare brand into a long-run lead engine, using remarketing and cross-brand referrals to grow recurring business on a minimal ad budget.
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A tough spot in a crowded market
When TheSkinSaint.com came to us, they were in a tough spot: a high-competition skincare niche, with several related sibling sites all working in the same space. Standing out and keeping costs in check at the same time was a real challenge.
They needed a strategy where a minimal ad budget could keep producing for the long run, not just for a single campaign. Because many of the sibling websites refer clients to this brand, the opportunity was to connect those audiences into one loop instead of paying to win them over and over.
An evergreen funnel built for the long run
We set a plan that let a small ad budget keep working through remarketing and a cross-brand referral loop between several sibling websites.
The Evergreen Marketing Funnel
We built an evergreen funnel that keeps over 99% of potential clients, especially returning ones, in an ongoing marketing loop. Instead of constantly paying to re-acquire the same audience, the funnel holds onto interest and brings clients back, so the work done once keeps producing long after the initial spend.
Minimal Spend, Long-Run Return
We leaned on remarketing so a minimal ad budget could keep producing over time, staying in front of warm, interested visitors instead of starting from scratch with every campaign.
Sibling-Site Referral Loop
Because many of the sibling websites refer clients to The Skin Saint, we connected those brands into one evergreen loop, turning shared traffic into recurring business across the network.
Convert Better, Spend Less
By focusing on converting better quality traffic, we were able to cut ad spend sharply while still growing results, getting more from every dollar instead of buying more clicks.
Lower cost, higher recurring revenue
More Recurring Business
Recurring business grew 33% in six months, and it continues to grow and compound year over year.
Less Ad Spend
Converting better quality traffic let us decrease ad spend by 80% while still driving growth.
Held in the Funnel
The evergreen funnel keeps over 99% of potential clients, especially returning ones, in an ongoing loop.
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