Case Study / Dental Practice / Boca Raton
White Smiles of Boca: Dental SEO With Clear ROI and Full HIPAA Compliance
How SEO Smooth moved a Boca Raton dental practice off a closed system onto WordPress and grew new patients from search and social with a measurable return on every marketing dollar.
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A modern practice stuck on a closed platform
White Smiles of Boca is a dental practice providing state-of-the-art procedures that restore and enhance smiles for adults and children. Their care was modern, but their website lived inside a proprietary closed system that limited how they could grow online.
They needed a flexible new platform, tools to serve both new and returning patients, and a way to see exactly where their marketing dollar was going, all while keeping full HIPAA compliance.
A new WordPress site with patient tools and tracked ROI
SEO Smooth rebuilt the practice on WordPress, added patient-focused tools, and tied results back to the Dentrix CRM for clear return on investment.
Off the Closed System
We delivered a new website design in WordPress, moving the practice away from a proprietary closed system and onto a platform built to grow.
New & Returning Patients
We implemented tools that cater to both new and returning patients, improving the online and local presence and making it easier to choose the practice.
Dentrix CRM Attribution
We attributed new website traffic and new patients directly through the Dentrix dental practice CRM, giving a crystal clear digital marketing return on investment.
Full HIPAA Compliance
Every part of the build and the patient tools was handled while keeping full HIPAA compliance from start to finish.
More patients, and proof of where the budget went
More New Patients
A 33% increase in monthly new patients coming from search and social after the rebuild.
Marketing Clarity
Complete clarity on where the marketing dollar was going, with results tracked in the Dentrix CRM.
Stayed Compliant
A noticeable lift in traffic and new patients, all delivered while maintaining full HIPAA compliance.
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