Case Study  /  Dental Practice  /  Boca Raton

White Smiles of Boca: Dental SEO With Clear ROI and Full HIPAA Compliance

How SEO Smooth moved a Boca Raton dental practice off a closed system onto WordPress and grew new patients from search and social with a measurable return on every marketing dollar.

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33%
More Monthly New Patients
100%
Clarity on Marketing Spend
HIPAA
Compliance Maintained
Dentrix
CRM-Tracked ROI
Seo Smooth Toucan New patients tracked directly in the Dentrix dental CRM gave White Smiles of Boca a crystal clear marketing ROI, with a 33% increase in monthly new patients from search and social.
The Challenge

A modern practice stuck on a closed platform

White Smiles of Boca is a dental practice providing state-of-the-art procedures that restore and enhance smiles for adults and children. Their care was modern, but their website lived inside a proprietary closed system that limited how they could grow online.

They needed a flexible new platform, tools to serve both new and returning patients, and a way to see exactly where their marketing dollar was going, all while keeping full HIPAA compliance.

What We Did

A new WordPress site with patient tools and tracked ROI

SEO Smooth rebuilt the practice on WordPress, added patient-focused tools, and tied results back to the Dentrix CRM for clear return on investment.

Web Design

Off the Closed System

We delivered a new website design in WordPress, moving the practice away from a proprietary closed system and onto a platform built to grow.

Patient Tools

New & Returning Patients

We implemented tools that cater to both new and returning patients, improving the online and local presence and making it easier to choose the practice.

Tracked ROI

Dentrix CRM Attribution

We attributed new website traffic and new patients directly through the Dentrix dental practice CRM, giving a crystal clear digital marketing return on investment.

Compliance

Full HIPAA Compliance

Every part of the build and the patient tools was handled while keeping full HIPAA compliance from start to finish.

The Results

More patients, and proof of where the budget went

33%

More New Patients

A 33% increase in monthly new patients coming from search and social after the rebuild.

100%

Marketing Clarity

Complete clarity on where the marketing dollar was going, with results tracked in the Dentrix CRM.

HIPAA

Stayed Compliant

A noticeable lift in traffic and new patients, all delivered while maintaining full HIPAA compliance.

Clear return, every month: with new patients attributed directly in Dentrix, White Smiles of Boca can see a crystal clear digital marketing ROI from its search and social investment.

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