If you’re planning to build a social media campaign, you’ll want to know how well your followers are engaging with your brand. Knowing which metrics to focus on can help you find out. However, there are some common mistakes to avoid.
First, you shouldn’t measure the volume of your followers. You’ll only be wasting your time. Though tracking the quality of your followers is very important. The quality of your followers to determine which social media metrics focus on.
Another mistake people make is using impressions as their sole social media metric. They don’t realize that impressions don’t translate to sales.
To see how well your content is performing, you need to measure the number of people who have responded to it and fulfilled your campaign objectives. Depending on the type of campaign you’re running, this could mean likes, comments, sign-ups, website visits, among others.
Another metric that you want to focus on is volume and engagement. The volume of your conversation tells you how much your audience cares about your brand. The higher the volume of your conversation, the better.
To determine the level of engagement, check your followers and page likes. The more your followers and fans, the better.
Facebook post reach is also a metric that you can check on. The reach metric is only a rough estimation and serves as a guideline for audience size. Besides, it can be inaccurate. Ensure that you use the same metrics and tools to measure your Facebook content.
It is important to focus on content that shows the most engagement. The more engaged your audience is, the more likely they are to share your brand’s content with their friends, and more likely to improve your leads and sales.
There are other of Facebook metrics that can be examined, each of them bringing you more insight about your audience, their relationship with your brand, and how and when they want to receive information from you.
Metrics can help you identify some of your most powerful brand champions and provide you with new and different ways to engage with them. Analytics metrics offer more than just KPIs on your social media strategy.