As a family law practice it can be intimidating to put together a marketing plan or strategy to help get more clients. However, in today’s digital age, your firm needs a solid online footprint in order to be found. This includes developing an intentional marketing strategy surrounding your family law firm’s website, social media, SEO and beyond.
Where To Start
The first place to start when putting together an online marketing plan for your family law practice is with your website. When potential clients search for an attorney online, you want your website to not only show up but also be a good representation of your business and reputation. Designing a quality website is a task that should be handled by someone with experience and website design expertise. At SEO Smooth we have a great track record with a knowledgeable team that can create a powerful and effective website for your family law firm. Contact us today to get started creating your new website.
Establish Your Online Presence
Once you have a great website, the next part of your online marketing comes into play. The two largest components of your online presence are social media and local SEO. If you don’t already have social media for your family law practice, then creating those sites is a good place to start.
Social Media Strategy
Facebook, Instagram, Twitter, LinkedIn…it can all seem very daunting and impossible to know where to begin. These social media websites serve as an additional place to find information about your business but also allows potential clients another way to connect with you on a more personal level. Clients want to hire an attorney they can trust and get along with, so your social media should exude professionalism, experience and honesty. If this is all too overwhelming to take on alone, let us recommend hiring a company to take over your social media and ensure that your law firm is getting the exposure it needs. SEO Smooth is well versed in social media marketing for law firms and can help you navigate these unfamiliar waters.
Local SEO, or search engine optimization, refers to review sites and services where previous clients may share information about you or your family law practice. Google My Business is one of the more popular listings for this type of information and consists of Google Maps and Google Reviews. Family law firms are local businesses, targeting local clients, therefore it is pertinent that you claim your Google business page and optimize it in order to allow people to find you and your business more easily. As always, if this is something you aren’t comfortable taking on yourself then allow our experts at SEO Smooth to handle your listings and make them work for your law practice.
Establishing your online presence as a credible, reliable and trustworthy family law firm is vital to the success of your practice. At SEO Smooth, we know how important it is to maintain your presence online and we will work to make that happen for you. Give us a call today or fill out our contact form and we will get back to you as quickly as possible.