The Best of Both Worlds: A blog about how PPC and SEO work together to improve online results.

PPC and SEO are two very different marketing tools that can work together to increase your online results. They’re not just similar in name, though; they have different goals and methods of execution that complement each other. In this post, we’ll talk about how PPC and SEO work together to improve online results while also discussing some of the best ways to use both of them at once!

PPC and SEO are Very Different

PPC and SEO are very different. They both have their own advantages and disadvantages, but if you’re looking for the best of both worlds, then it’s time to learn about how they work together.

SEO is an online marketing strategy that aims to increase visibility for your website in search engines so you can rank higher on SERPs (search engine result pages). This means that people will find your site when they do a search for something related to what you do or sell.

PPC (pay-per-click) ads allow businesses—such as e-commerce sites or small businesses—to reach potential customers who are searching those terms directly from their phones or computers by bidding on keywords associated with those searches. You don’t need any technical knowledge; rather than paying per click like traditional advertising platforms require, PPC allows advertisers pay only when someone clicks through their ad copy!

PPC and SEO Work Well Together

While PPC and SEO are different, they can still work together to get you the results you want online.

A good example of this is Google AdWords, which allows businesses to advertise their products or services on Google’s search engine results pages (SERPs). If a user searches for something related to what you sell, such as “lawn mowers” or “jerseys for kids,” then your ad will appear in the top half of that SERP when someone clicks through from the search engine results. Your ads are usually displayed next to paid ads from other companies who pay at a higher cost per click (CPC) than yours because their target audience has more money than yours does—and higher CPCs mean higher profits!

PPC Ties into Your Branding Strategy

The most important part of your marketing effort is branding. Branding is the core of your business, and it can tie into everything from your website design to how you present yourself in social media. In fact, branding has become so essential that it’s often used as a guide for all other aspects of the business:

  • Your brand identity should be consistent across all channels (and even offline). This means that if someone sees one piece of marketing material with their logo on it, they’ll know what type of company this is!
  • Your messaging should stay consistent across platforms—we’re talking about both search engine results pages (SERPs) and organic results pages (SERPs). If Google sees multiple ads with different keywords in them over time, they won’t be able to decipher which ad shows up when someone searches “pizza delivery” versus “pizza delivery near me.” That could lead them down the wrong path and cause confusion among consumers who might otherwise have been looking for pizza nearby!

PPC Can Complement Content Marketing Efforts

PPC and SEO are very different marketing tools, but they can work together to get you the results you want online.

SEO is all about getting your website ranked in Google search results for keywords that users type into the search bar. PPC, on the other hand, is all about getting clicks on ads from people who see those ads when they’re searching for something related to what your business sells. If you have some great content that’s ranking well in search engines (and if it’s relevant), then PPC will be able to help drive traffic back through those pages so that more people see them too!

PPC Can Be a Testing Ground for New Ideas

PPC is a great way to test new ideas. It’s also a good way to test new products, messaging and keywords.

If you want to try something different with your PPC campaigns, there are many ways that you can do it without having to start from scratch. For example:

  • Use an existing service like Google Ads or Bing Ads and see what happens when you change the ad copy or make changes in your landing page URL (or both). You might find that changing one thing leads to better results than changing everything at once!
  • Test different ad copy variations on one keyword group(s) so that if one version doesn’t work out well enough then another will still bring in traffic from those searches but won’t waste precious budget dollars either.

PPC and SEO are very different marketing tools, but they can work together to get you the results you want online.

PPC and SEO are very different marketing tools, but they can work together to get you the results you want online.

PPC stands for pay per click, and it’s one of the oldest forms of online advertising out there. When someone clicks on your ad (or any other type of link), it flows through Google’s search system and shows up in their search results. This means that if you run an ad campaign on Google AdWords or another similar service, when someone searches using keywords related to your product or service—like “buy shoes”—they will see an advertisement from yours above all others because those ads have been shown more often than any others over time by Google itself! And since everyone loves free stuff these days (especially if it’s something as simple as getting into shape), people will gladly click on those ads instead of spending money elsewhere like Amazon or Netflix because they know how easy PPC works: just pay someone else $10-$50 per day until their goal has been reached; then stop paying them until next time around!

If you’re interested combining PPC and SEO, we can definitely help! Reach out to us and talk to our experts! 

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