As a mental health facility, it is important to have a marketing strategy surrounding how you want to grow your business. The most important part of that strategy is nurturing the relationships you have with patients, both current, past and potential. Allow us to walk you through the key pieces that any good practice strategy should have when it comes to marketing mental health services.
A Good Website Is Key
Having a good website is crucial when it comes to marketing your mental health services to the public. What exactly constitutes a “good” website though? Essentially, your website needs to be easy to navigate and use, have correct and easy to read information about your services, and it should allow patients a way to contact you in some form. This can all seem like a lot to consider, which is why sometimes it is best to hire someone to build your website for you. At SEO Smooth we have a team of talented web developers that would be happy to assist you. Our website design services can be found here.
Search Engine Optimization
Now that we’ve discussed how important your website is to marketing your mental health services, we have to discuss making that website actually show up. Search engine optimization, or SEO as it is most commonly referred to, is the process of optimizing your website so that it shows up in relevant searches. This is done through a series of ways, including optimizing content, linking structures, directory submissions and even optimizing operations on the back end of your site. If you are frustrated with where your website currently shows up in search results, then reach out to our team at SEO Smooth today and we would love to help!
Social Media Marketing
If your business isn’t on social media these days, then you aren’t giving yourself a fighting chance against the competition. Social media is where your customers are, and since we already know they’re spending their time there, why not make sure your mental health business is there as well? Being active on social media as a business keeps you forefront in your patient’s minds and also gives them another way to connect with you. Nurturing these relationships is a great way to earn referrals but also just to retain patients in general. If managing your mental health facility’s social media pages sounds like a full-time job, or isn’t something you have time for, then you can always outsource that as well. SEO Smooth is well versed in all things digital marketing, and we have an entire team in place that will focus on marketing your mental health services through the power of social media.
This may sound like an obvious one, but specifically being in the mental health industry means that your patients need to trust you and your facility. Building rapport with patients is essential in running a successful mental health facility and will likely grow your practice organically through word of mouth and referrals. A strong bond with your patients can be built in many ways. Connecting with patients through the use of blogging is one way that shows your expertise but also builds a strong relationship by using topics that you already know will interest them. If your mental health services center around children or teens, for example, then a blog about signs a parent can look for that signal mental health issues would be a great way to establish credibility while also strengthening that relationship.
Marketing mental health services doesn’t have to be rocket science. If anything that we mentioned in this article sounds like something you wish to improve upon for your mental health facility, then drop us a line and we can discuss how SEO Smooth can help!