Holiday season is a great time to think about how your ads are performing. If you’re running PPC ads, then it’s even more important that they’re doing well. Here are some tips to help boost your PPC performance this holiday season:
Check Your Estimated CTR
Your estimated clickthrough rate is the number of times your ads were clicked on divided by the number of times your ads were shown. It’s important to check this stat because it can indicate how relevant your ad is to your audience. If an ad has a low CTR, then it means that people aren’t clicking on them as much as they should be—which means you might have an ineffective ad campaign due to its poor performance with customers.
Review your ad copy.
Your ad copy is the most important part of your campaign. It’s where you tell people what you have to offer and why it’s relevant for them. Make sure that this holiday season, your ad copy is up-to-date with trends and relevant keywords!
- Use holiday keywords in your title tag and description so that Google knows what kind of content they’re looking for when someone searches for those terms throughout the year (and through multiple seasons).
- Include a call-to-action button like “save” or “buy now!” at the end of each section so users can learn more about what they want before clicking away too quickly.
A/B Test Everything.
If you’re not using A/B testing, it’s time to start. A/B testing is a great way to learn about your audience and how they respond to different elements of your ad. It can help you optimize your ads for the best performance possible, so that you’ll get more clicks and conversions on high-performing ads.
A/B testing helps improve ad performance by providing data about what works best in different situations: whether people are clicking on certain words or images; whether they prefer one layout over another; etc. This information allows us as PPC marketers to create better ads that reach more eyeballs with fewer clicks—and ultimately make our clients happy!
Check Your Site Speed.
One of the best ways to ensure that your site is fast and performs well during holiday season is to check your site speed.
- Use a tool like GTMetrix or Pingdom. These tools will show you how fast your pages load, as well as give you suggestions on what could be done in order to improve them.
- Make sure that you’re using a CDN whenever possible—this means loading files from multiple servers instead of just one server for each page on your site, which makes everything look faster when users are browsing through different parts of the website at once.* Make sure that hosting provider/server has enough power so it can handle traffic without slowing down too much; if this is not an option for whatever reason then consider switching providers until something works out better!
Are You Reaching the Right Audience?
If you’re not reaching the right audience, it’s time to change things up. You can do this by:
- Targeting your ads based on keywords that reflect what people are searching for in your market. For example, if people are searching for directions to a particular destination (like “best restaurants near me”), then make sure that you’ve used those keywords in an ad title and description.
- Using a bid that’s high enough so as not to waste money on impressions or clicks that aren’t being viewed by anyone interested in buying something from you (or at least clicking through). This will also help ensure higher quality traffic—so long as it’s worth it!
- Writing compelling ad copy that speaks directly to the person filling out their profile information on Google AdWords or Facebook advertising platforms like Facebook Ads Manager and iProspect Professional Services Portal.”
The holiday season is a great time to optimize your PPC campaign. Here are some tips for improving your PPC performance this season:
- Consider adjusting the ad copy and landing page experience. This can help you reach the right audience at exactly the right time of year.
Remember, the holiday season is a time for love and warmth—not for losing money. And if you’re trying to reach your audience in this season, it’s probably best to keep things short and sweet. Remember: less is more!