Running the day-to-day operations of a mold removal business is very overwhelming, isn’t it? Not only do you have to take care of customer needs, you also have to manage a website, post to social media, create ads, contact leads, deal with emergencies, and much, much more. Additionally, beating out your competition online keeps getting harder and harder. To grow your business and maintain a steady stream of customers, creating (and executing) a strong SEO strategy is an absolute must.
We have extensive experience working with mold removal companies in the state of Florida, so we know exactly what tactics will increase your search rankings and website traffic. In fact, one of our clients saw an increase of 23x their organic search engine visibility. We’ll also help you build top-of-mind awareness so customers think of your mold removal company first when services are needed.
Want to know how we do it? This guide will tell you everything you need to know.
First, Why is SEO so Important?
SEO stands for Search Engine Optimization, and it involves various strategies and best practices that help your website rank high and get found on Google and other search engines. Customers today expect your website to load quickly, offer relevant information, and make it easy to contact you. They also want you to show up where they are – primarily in search results and on social media.
For mold removal companies, the competition is high and a solid SEO strategy helps you stay competitive. Businesses that effectively use SEO have better local search results and get more qualified leads. But, since you already have a lot on your plate, you don’t need to worry about learning SEO and online marketing all on your own. That’s where we come in.
Mold Removal Company SEO
Here’s what we can do for your mold removal company.
Pay-Per-Click Advertising (PPC)
PPC advertising is an extremely effective (and challenging) way to market your local business. You have to know where to show the ads, how to structure them, what words will capture someone’s attention, and which keywords to bid on to keep acquisition costs low. Luckily, we know some of the best keywords and ads to use on Google and Bing to attract an abundance of local mold removal customers.
If you don’t have a Google My Business page, now is the time to set one up. Since your customers will come from your immediate area, it’s important to show up in local results and to start collecting quality reviews. Our Local Listing Management services will make sure your business appears in front of the right customers (so you don’t waste money targeting the wrong ones) and that you’re listed in all the best local directories.
Content is king and the right words and images will either capture your audience or turn them away. Part of our SEO services involves reviewing your website content and creating new, optimized content for your current and potential customers. We’ll audit your entire site, fix URL issues, optimize pages, and develop a strong keyword strategy to increase organic reach. Our content services also include tweaking releases and articles and keeping followers up-to-date with content campaigns.
Conversion Rate Optimization (CRO)
How many of your website visitors actually convert to leads? If your numbers are low, there’s always a way to fix it. Slow loading times and hard-to-navigate pages are often the culprit, but there could be other issues, like content, that are discouraging visitors. With our expertise, we’ll optimize each and every aspect of your website to increase conversions, turning people that are just researching to fully paid customers.
Case Study: Genesis Home Restorations
We helped Genesis Home Restorations, a mold removal company, increase their visibility, refine their content, and convert more visitors into qualified leads. Here are the details:
- Organic search engine visibility increased 23.8 times the visibility they saw the previous quarter
- Top 3 keyword rankings increased
- Google Ads cost-per-lead decreased to $37 (a savings of 73% overall!)
- Hundreds of new leads were gained in a relatively short period
We achieved these amazing results by creating a custom strategy that included PPC via Google Ads and Bing Ads, SEO, Content Creation, and CRO (Conversion Rate Optimization). These results are not abnormal – we can consistently achieve the best increases for your business due to our extensive experience.
Consultations are always free, so let us know how we can help by sending us a message today or call us at (561) 396-2196.