Search Engine Optimization Tips For Your Business: Visibility & Increased Traffic

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If you’ve ever visited a business website, you’ve probably noticed that it’s full of information. Maybe you looked at the About section, or maybe you looked at the Services page. Either way, you saw content on your way to something else. This is important for two reasons: firstly, it shows that there’s nothing preventing visitors from getting their desired information from your site; secondly, it makes it easier for search engines (like Google) to find those pages when they look for specific keywords and phrases within your site

In this article, you will know how to improve your visibility and increase traffic to your business’ website.

Content is still king.

Content is still king.

As you probably know, Google has been pushing its users to produce higher-quality content over the last few years, and it’s clear that they’re getting the message: In 2016, they launched their Hummingbird update which was designed specifically to help you create better, more engaging content by analyzing your site’s usage patterns and giving you suggestions on what words people are using in search results.

But while this can be a great tool for boosting your rankings (and bringing new traffic), it’s important not to forget why we all started building websites in the first place—to make money online! And if there’s one thing that most marketers understand about creating quality content for their audience? It isn’t just about having something valuable or useful; rather than just providing information or advice on how someone should do something different than what they already know best (or worse yet…just because).

Monitor your site speed.

Tips For Your Business: Visibility &Amp; Increased Traffic

Monitoring your site speed is a critical part of maintaining a healthy SEO strategy. It’s important to know how fast your site can load and if it’s taking too long to load, then you need to improve that as soon as possible.

One way of monitoring this is by using tools like Google PageSpeed Insights or Pingdom, which will show you how quickly pages are loading on different devices (desktop computers, tablets etc).

Link Internally.

Internal linking is the act of creating a hyperlink to another page on your own site. You can also use internal links to link to other pages within the same domain and even across domains. For example, if you have a blog about travel, you could create an internal link from one of your posts (like “Blog Post 1”) back to a specific webpage (like “Blog Post 2”). This will allow readers who don’t know where they are going when they click on “Travel” in Google search results will be able find those destinations easily by clicking through these internal links!

You should also ensure that all of your business’ content is accessible via internal links so visitors can easily find what they’re looking for quickly without having any confusion or lost time trying out different websites first before coming back here again later down the road.”

Optimize with metadata.

Metadata is the information that describes the content of a web page. It includes information such as:

  • Title tags and meta descriptions – These are used to describe what you’re trying to sell or advertise, so they’re important for SEO.
  • Slug/URLs – This is how search engines will find your site when people use Google to search for certain terms. If you want more traffic, make sure this information matches up with what you’ve written in your description!
  • Robots Exclusion Protocol (ROBOT) rules – This prevents bots from indexing certain pages on your site because they might be harmful (for example: malware). You can change these settings manually by going into Google Webmaster Tools and clicking on “Show advanced tools.” Then click “Robots Exclusion” in the sidebar menu at top left corner of page where it says “Webmaster Tools.”

Optimize images.

The next step is to optimize your images. This includes alt text, keywords in the filename and alt text, and even more important—keywords in the image caption.

Some businesses are now adding keywords to their photos so that search engines can better understand what they’re trying to say about their products or services. For example:

  • A business might want people who visit their site but don’t see an image of themselves (i.e., customers) to know that they offer photography services by adding “photography” as a keyword phrase into its file name metadata (eBay does this). This way when someone searches “photography” on Google Images or Bing Images they will see all of these listings without having to scroll through hundreds of unrelated results just because they were looking at pictures!

Create link-worthy content.

Link-worthy content is unique, useful and relevant. It’s written in a way that helps the reader understand the topic at hand and makes them want to share it with their friends. Link-worthy content can be found on websites like Buzzfeed or Upworthy, which are known for creating viral articles that get hundreds of thousands of shares across social media platforms such as Facebook and Twitter.

To create link-worthy content:

  • Carefully choose your keywords; don’t use too many (or too few). Keyword density refers to how often you use certain words throughout your writing. For example, if there are five different ways someone might search for “content marketing” on Google search engine but only used two variations within each of those phrases—for example: “content marketing” & “content marketing strategy”—then this would mean that those were more likely than not going clickable links because they were easier for people who were looking up those terms specifically versus other ones where fewer variations existed between phrases being used together.* Check grammar/spelling before publishing anything online! Grammar errors make readers lose trust in what they’re reading when trying something new like selling products online through social media sites such as Facebook Groups etc.. These mistakes also make people think less about visiting our site instead which means less traffic overall so avoid these types carefully whenever possible!

Using these tips will boost visibility and increase traffic to your business website.

Using these tips will increase traffic to your business website.

  • Use SEO techniques that are relevant to your industry, such as the keywords you use in search engines and the content on your site. This will help people find what they’re looking for when searching for relevant terms related to your business or industry.
  • Create an attractive user experience for potential customers who visit the site (and stay there). Make sure everything looks great from a visual standpoint—the layout, colors and fonts should be easy on the eyes so users can easily navigate around it without having any trouble reading or focusing on any particular part of it. A good example of this is using white space around images; some people don’t like white space because they think it makes text harder to read but research has shown otherwise! If there’s too much white space surrounding an image then people might just avoid looking at them altogether.


When you are ready to start improving your website, it is important that you understand what SEO is and how it can be applied to your business. If you have any questions about this process or if there is something else we can help with, please feel free to contact us today!


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