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What Is Social Media Content Management?

What Is Social Media Content Management?

Social media is everywhere, and it’s pretty clear that it’s here to stay.  While social media sites are primarily used for photo sharing and keeping up with friends, they are also great for businesses and their marketing efforts.  The problem is, how do you run a business and keep up with social media for your business at the same time?  Between wondering what to post and which website will work best for you, and not to mention trying to learn each platform.  The good news is you don’t have to do it all alone, this is where social media content management comes in.

Choosing The Right Company For Your Social Media Content Management

Now that you’ve decided that your businesses social media content needs to be managed, it is important to go with a reputable company with experience and a proven track record of success.  The right company should be able to explain what social media content management is and what it can do for your business.

Additionally, the company you choose should be able to outline a strategy of how they will manage social media for your business.  Effective social media content management should have a proactive plan regarding how often to post, what type of content will be posted, who the target audience is and how to reach them on social media.  Ready to take the leap and hire someone to manage all of this for you?  Check out SEO Smooth’s testimonials page for some of our awesome reviews!

Identify Your Audience & Voice

If you’re going to reach people that want to use your product or service, then you need to be able to accurately identify your audience.  According to statista.com Facebook alone had over 2,375 million active users as of July 2019.  An audience of that size requires really knowing who you’re trying to reach in order to have social media content that actually works.  This is another area where having a company to help manage your social media content can really benefit your business.

Once you’ve identified your audience, you’ll need to identify your voice as a business on social media.  Hypothetically for instance, if you know that your target market is new mothers, then your branding and messaging need to appeal to that audience through your social media posting and engagement.  This type of audience is most likely on social media to connect with other new moms to find support and friends, which would mean that your business could use a more relaxed and casual voice to connect with them.  Moreover, if you know that your target customers are business professionals then your voice on social media should have a more dignified and polished feel to resonate with them.  

More Than Just Posting

While it may not seem obvious, social media content management involves much more than just posting to your social media accounts.  If you want social media to work for your business, then your business has to actually BE social on social media.  This means interacting with potential customers through commenting, liking, direct messaging and keeping up with their social media presence.

Engagement on social media is key to gaining exposure for your business and allows you to connect with current and future customers in a new and personal way.  When a user feels connected to a brand they are more likely to purchase from them.  We Are Flint, a communications consultancy based in the U.K., performed a study with over 2,000 U.S. residents and their social media usage habits.  According to this study 60% of users discover products on Instagram and 75% of users take action.  This means that Instagram can be a powerful selling tool, when used correctly, yet another reason to hire a company to manage this for you and help to “socialize” with the right users on social media.

The bottom line is that your customers are on social media, so shouldn’t you be there too?  That being said, we have established why just “being there” isn’t enough to grow your business.  Choose an experienced company, identify your audience and voice, and engage with potential customers on social media.  All of these working hand in hand will undoubtedly help your business grow.

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