Case Study / Medical Cannabis Directory / United States
Calm Effect: Content-Driven SEO That Grew Organic Traffic Fast
How SEO Smooth ramped up a thin CBD and medical cannabis directory site with keyword content and technical SEO, growing organic search traffic 107 percent in just four months.
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A helpful directory with too little content to rank
Calm Effect helps customers relieve their pains and illnesses through CBD and other natural products. The service does the heavy lifting: finding a doctor in your state, helping you get a prescription card, and locating a dispensary near you with the products you need.
Calm Effect came to SEO Smooth looking specifically for search engine optimization, because they wanted to show up higher in results. They needed to rank organically for potential customers and to build up their website content, which boosts SEO. The content they had at the time was very thin, so it was a big job, but one we were happy to take on.
Build the content, then earn the rankings
Keyword-specific content first, then a full on-site, off-site, and technical SEO push to get every page recognized and indexed.
Keyword-Specific Content
Our content writers went to work building out keyword-specific pages so Calm Effect would show up whenever users searched for any of their target terms, turning a thin site into one Google could recognize and index page by page.
On-Site, Off-Site & Technical
Once the content was ramped up enough for Google to index each page, we moved into on-site, off-site, and technical SEO, re-writing pages around the right keywords to strengthen the site's authority across its target searches.
Faster Load Times
We increased Calm Effect's website speed to create a better experience for users and to ensure Google would recognize the quick load time, since page speed is a real ranking and conversion factor.
A Better Visitor Experience
The added content and faster load time made for a completely improved user experience. Since every visitor is a potential customer, a great interaction on the site directly supports more conversions.
More traffic, and more of it converting
More Organic Traffic
Calm Effect saw a 107 percent increase in organic search traffic in only four short months, driven by the content rewrite and technical SEO work.
Higher Conversion
After we optimized the site, Calm Effect converted more traffic than ever, a 67 percent increase in traffic conversion among much more targeted users.
User Experience
More content plus a faster load time created a completely improved experience for every visitor, each one a potential customer for Calm Effect.
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