Case Study  /  Nursing Education  /  South Florida

Care Hope College: Education SEO & PPC That Filled the Enrollment Pipeline

How SEO Smooth grew a South Florida nursing college with a combined SEO, Google Ads, and Facebook strategy, lifting traffic 202 percent and prospects 329 percent over a single year.

Book a Free Consultation →
202%
Increased Traffic
329%
More Prospects
1 Yr
To Reach Those Gains
Lower
Marketing Cost Per Lead
SEO Smooth toucan In one year, Care Hope College grew weekly organic traffic from about 150 visits to roughly 600 visits, with prospects up 329 percent and a lower cost per lead.
The Challenge

A growing nursing program that needed to be found

Care Hope College is a specialized nursing education institution based in South Florida. Their online program was booming around the Covid shutdowns, and they needed to diversify and improve traffic to their inquiry and registration pages while improving the user experience for better conversion and higher-quality leads.

The site ran on WordPress alongside a rare custom CMS admin area that needed a few bespoke solutions. The front-facing website had low search visibility and too few prospects, and the goal was clear: increase reach, bring in more students, and grow registrations through SEO and PPC.

What We Did

A combined SEO, PPC, and social strategy

One comprehensive education marketing program across organic search, Google Ads, and Facebook, built to drive traffic and reach more prospects.

SEO

Keyword Research & On-Page

We conducted keyword research to identify the right terms to target, then optimized the website for SEO so Care Hope College could climb for the searches prospective nursing students were actually making.

Paid Search

Google Ads PPC Campaign

We implemented a PPC campaign on Google Ads aimed squarely at inquiry and registration intent, driving qualified prospects to the pages that mattered while keeping spend efficient.

Social Ads

Facebook Ads & Posting

We managed a Facebook ads campaign and posting program to widen reach, putting the college in front of more potential students and reinforcing its brand alongside the search effort.

Custom CMS

Bespoke Admin Solutions

Because the site paired WordPress with a rare custom CMS admin area, we built the custom solutions it needed so the front-facing experience and conversion paths could be improved cleanly.

The Results

Objectives met, then surpassed

202%

Increased Traffic

Over a single year, the comprehensive SEO and PPC strategy drove a 202 percent increase in traffic, with weekly organic visits climbing from about 150 to roughly 600.

329%

More Prospects

The traffic surge translated into a 329 percent year-over-year increase in prospects, a clear sign of heightened engagement with the target audience.

Lower

Cost & Higher ROI

Care Hope College saw a notable decrease in online marketing costs, a more efficient approach that translated into a higher return on investment.

A digital success story: beyond the numbers, Care Hope College built a stronger, more recognizable brand presence online, setting the stage for continued growth in a competitive landscape.

Want results like Care Hope College?

A team of experts dedicated to you and your customers. Let's build your growth system.

Request a Free Site Review →