Case Study / Landscaping & Asphalt / Seekonk, MA
Country Club Landscape: A New Website That Drove Leads Up 1900%
How SEO Smooth built a new WordPress site, layered on local SEO, and ran targeted Facebook ads to grow leads 333% month over month for a Massachusetts landscaping and asphalt company.
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Beautiful work that needed a place to shine
Country Club Landscape and Garden Center is a landscaping, asphalt, and nursery company based in Seekonk, Massachusetts. They specialize in landscaping of all sorts, install asphalt driveways, and grow a wide variety of plants in their nursery.
They came to us needing a new website to showcase their beautiful work, along with search engine optimization and help promoting the business on social media. The goal was simple: get found by more local customers and turn that visibility into real leads.
A new site, stronger search, and targeted ads
We built the website, optimized it for search, and ran Facebook ads aimed at exactly the right customers.
A Custom WordPress Build
Our team built a new website on a quality WordPress theme with expert customizations, using a child theme so the theme core, WordPress core, and plugins could auto-update while backing up remotely first.
On-Site and Off-Site SEO
We performed SEO both on and off the new site so more potential customers could find Country Club Landscape and Garden Center when searching for the services they provide.
Targeted Facebook Ads
SEO Smooth ran Facebook Business ads that targeted customers by their likes, demographics, and interests, letting Country Club reach its ideal customers for better results.
Website, Search, and Social Together
We managed the website, SEO, and paid social as one connected program, so every piece worked together to bring the business more qualified leads.
More customers, more revenue
More Leads
A better website with photos of their work and a direct way to get in touch drove a 333% increase in leads month over month, adding up to 1900% year over year.
Higher Conversion
The targeted Facebook ads reached the right customers and lifted lead conversion by 350%, turning more clicks into real inquiries.
Improved Visibility
On-site and off-site SEO meant Country Club was found more often than competitors when users searched for any of their services.
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