Case Study / Naturopathic Medicine / Bingham Farms, MI

Cutler Integrative Medicine: PPC & SEO That Cut Ad Spend and Doubled Conversions

How SEO Smooth found a hidden ad campaign, rebuilt Google Ads with a below-average cost per lead, and grew a Michigan holistic practice with PPC and SEO, cutting ad spend 50 percent in 60 days.

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50%

Reduced Ad Spend Cost

240%

Higher Conversion Rate

Days To Cut Costs

Lower

Cost Per Acquisition

We found a hidden ad campaign the practice did not even know was running, then rebuilt Google Ads to cut ad spend 50 percent in 60 days with a stronger return on ad spend.

The Challenge

A premier practice quietly wasting ad budget

Cutler Integrative Medicine is a holistic medical practice in Bingham Farms, Michigan, a premier health and wellness center focused on naturopathic medicine and natural approaches to improving patient health.

They came to SEO Smooth with a pre-existing AdWords Express campaign they did not even know was running, quietly burning budget every month. They needed someone to take control of their paid advertising, stop the waste, and turn search and social into a reliable source of quality patient leads.

What We Did

Stop the waste, then build real demand

We took over the paid account, rebuilt Google Ads around quality leads, then layered on SEO and social to bring in patients organically.

Flagship Paid Search Fix

Killed the Hidden Campaign, Rebuilt Google Ads

The first win was uncovering a pre-existing AdWords Express campaign the practice did not know existed, saving them thousands per year immediately. From there, our pay-per-click team built a fresh Google Ads campaign that produced a cost per acquisition well below the industry average, and Cutler Integrative Medicine began receiving quality leads for their various services almost immediately.

SEO

On-Site, Off-Site & Local

The improved paid strategy helped organically strengthen their SEO, which became our next project. Our specialists worked on on-site, off-site, and local SEO so the practice would show up higher for the key search phrases patients actually use.

Social Ads

Targeted Social Exposure

Targeted social media ads exposed the practice to new users who otherwise might never have found it, widening reach for people searching for holistic and natural healthcare options.

Patient Experience

Easier To Find, Easier To Choose

Patients benefited from both the PPC and SEO work, finding Cutler Integrative Medicine quickly through the keywords known to be searched by people looking for naturopathic care, with a smoother online experience start to finish.

The Results

Lower costs, more patients, stronger presence

50%

Reduced Ad Spend

Within 60 days the rebuilt paid strategy cut ad spend costs in half while delivering a stronger, positive return on ad spend.

240%

Higher Conversion

A 240 percent increase in conversion rate meant the practice was converting more traffic from highly targeted, ready-to-book users.

Patient Appointments

Patient appointments rose directly from the combined PPC and SEO work, with greater online visibility for the services Cutler Integrative Medicine offers.

From waste to ROI: by ending hidden ad spend and rebuilding around quality leads, the practice now reaches the right patients at a lower cost while ranking for the searches that matter.

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