Case Study  /  Financial Services  /  Facebook Ads

CQ Financial Consulting: Facebook Ads for Financial Advisors

How SEO Smooth built a social ad strategy for a financial consulting firm that drove 173 leads in the first two months at a $5.78 cost per lead.

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$5.78
Cost Per Lead, First 2 Months
173
Leads in First 2 Months
60
Days to Proven Results
Higher
Quality of Leads
Seo Smooth Toucan New ad campaigns usually need 90 days to prove out. CQ Financial saw 173 leads inside 60 days, a sign of the research behind the strategy.
The Challenge

A respected advisor who needed more leads

CQ Financial Consulting was founded by Chris Quintana, an experienced financial strategist, estate planner, real estate investor, philanthropist, and best-selling author. When CQ Financial Consulting came to us, their main goal was straightforward: increase their leads.

SEO Smooth’s marketing team went to work right away, building a plan to bring quality prospects into the pipeline and turn that visibility into real business for the firm.

What We Did

A social ad strategy built for advisors

We thought hard about what would bring the highest-quality leads, then built a campaign around the customers CQ Financial already knew it served best.

Facebook Ads

Targeted to the Right Clients

We built a Facebook ad campaign for financial advisors specifically designed to reach people who fit the profile of the clients CQ Financial already benefited, putting the firm in front of prospects most likely to convert.

Paid Search

Facebook and Google Together

We paired the Facebook ads with Google ads to drive traffic to both the Facebook page and the website, building an audience first and then converting it into qualified leads.

Lead Quality

Better Prospects in the Pipeline

The ads were tuned to bring in better-qualified leads, not just more of them, giving CQ Financial peace of mind that the prospects coming through had a real chance of turning into business.

Brand Visibility

Wider Overall Reach

Beyond direct response, the campaign lifted the firm's overall visibility. Even people who were not ready to buy saw the brand, supporting long-term marketing and future conversions.

The Results

Fast, qualified lead growth

173

Leads in 60 Days

CQ Financial gained 173 leads within the first two months of the new ads running, well ahead of the 90 days most campaigns need to prove out.

$5.78

Cost Per Lead

The Facebook and Google ad mix delivered those leads at a $5.78 cost per lead in the first two months, an efficient start for a financial-services campaign.

Higher

Lead Quality

Beyond volume, CQ Financial saw better-qualified prospects in the pipeline, plus a lift in overall brand visibility that supports future business.

Research pays off: proving a campaign inside 60 days, at this cost per lead and with stronger lead quality, reflects the time and targeting that went into building the strategy.

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