Case Study  /  Health Insurance Agency  /  Florida

Florida Health Agency: Health Insurance SEO & Meta Ads

How SEO Smooth grew a Florida health insurance agency with an SEO rebuild and a Meta ad campaign tuned for the state's Portuguese-speaking Brazilian market, driving cheap, qualified leads.

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422.4%
Increase in New Users
$3.50
Meta Cost Per Lead
321.8%
Increase in Sessions
Higher
Keyword Rankings
Seo Smooth Toucan Meta lead form ads tuned for Florida's Brazilian-Portuguese market delivered well-qualified leads at just $3.50 each, far better than typical lead form quality from only four questions.
The Challenge

An expert agency ready to reach an underserved market

Florida Health Agency is a prominent health insurance provider offering expert, independent help to individuals finding the highest-quality health insurance and Medicare plans in Florida. They recognized the value of a strong online presence and partnered with SEO Smooth to grow it.

The goal was twofold: sharpen their health insurance SEO and build a cost-effective Meta campaign across Facebook and Instagram to tap into Florida’s Portuguese-speaking Brazilian market, a high-value audience that was being overlooked.

What We Did

SEO plus a Brazilian-Portuguese Meta ad strategy

We rebuilt the agency's SEO foundation and launched Meta lead ads written for the Brazilian-Portuguese audience.

Flagship Paid Social

Brazilian-Portuguese Meta Lead Ads

We ran Facebook and Instagram lead form ads aimed squarely at Florida's Brazilian-Portuguese market. By asking one extra question, just four in total, we produced a quality of lead rarely seen from lead form ads, all at a cost per lead of only $3.50.

SEO Strategy

Keyword Optimization

We identified key terms relevant to the Brazilian-Portuguese market and worked them into the website content, lifting search engine rankings for those specific keywords.

Local SEO

Localized Strategies

We built localized content, earned backlinks from relevant Brazilian-Portuguese websites, and applied geographically targeted SEO tactics to boost visibility in the target market.

Technical SEO

Site Health & Speed

We audited the site against current SEO standards, improving site speed and mobile responsiveness and fixing technical issues that could hold back search performance.

The Results

A surge in traffic and a flood of cheap, qualified leads

+422.4%

New Users

A staggering increase in new users to the site, a significant influx of potential customers from the target market.

$3.50

Cost Per Lead

Well-qualified Meta leads at just $3.50 each, a quality of lead typically not seen from Facebook and Instagram lead form ads.

+321.8%

Sessions

Website sessions climbed sharply too, proof the campaign attracted and engaged the intended Brazilian-Portuguese audience.

Lasting impact: even after the campaign wrapped, Florida Health Agency kept benefiting from the improved visibility, with sustained organic traffic feeding ongoing brand awareness and engagement.

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