Case Study / Home Restoration / Kansas City
Genesis Home Restorations: SEO & Paid Ads for Green Remediation
How SEO Smooth grew a green mold and air-quality restoration company with organic search visibility up 23.8x and a Google Ads cost per lead cut to $37.
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A green specialist that needed to be found
Genesis Home Restorations is a family-owned business that uses only natural and green solutions to remove harmful odors, allergens, and mold. Serving the greater Kansas City area, they offer air quality testing, mold remediation, and water damage restoration.
Genesis came to us looking for help to improve their online presence through organic search optimization, paid ads, fresh content, and social media management, so the right local customers could find their specialized services.
A holistic approach to online presence
We set up tracking first, then worked SEO, paid ads, content, and social together so every channel reinforced the others.
Tracking and Reporting Setup
The first thing our team did was set up analytics and tracking so we could show Genesis their results as the work compounded over time, giving every later decision a clear baseline.
On-Site and Off-Site Optimization
We began initial SEO and PPC work in parallel, both aimed at getting Genesis to show up higher in search and reach their target market more effectively across the Kansas City area.
New Channels, Steady Presence
After hours of on-site and off-site SEO work, we set up social media channels for Genesis to generate exposure and keep the brand visible to homeowners searching for restoration help.
Monthly Blog Articles
We wrote monthly blog articles as another way to generate exposure and strengthen search visibility, building topical authority around mold, air quality, and water damage over time.
More visibility, more qualified leads, lower cost
Search Visibility
Our SEO work produced a 23.8x lift in organic search visibility, ranking Genesis in the top three for several targeted keywords.
Cost Per Lead
Paid ads on Google and Bing plus SEO and conversion rate optimization brought the overall lead cost down to $37 per lead, a 73% savings versus before.
Qualified Leads
The combined program drove hundreds of leads and an increase in traffic that was better aligned with their services, from people clicking paid ads or finding Genesis organically.
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