Case Study / Facebook Ads & SEO / Washington DC
Handyman At Your Command: Facebook Ads That Tripled Conversions
How SEO Smooth built a Facebook ad campaign and ongoing SEO for a DC-area handyman company, driving a 180 percent jump in conversions in two months and cutting cost per conversion 100 percent in four.
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A trusted handyman service, hard to find online
Handyman At Your Command provides handyman services to residents throughout Washington DC, Maryland, and Northern Virginia, with work ranging from plumbing to painting and beyond. The company is built on excellent customer service and top-quality work for every customer.
They came to SEO Smooth wanting to launch a new Facebook ad campaign and begin ongoing SEO, with the goal of improving their visibility online as well as their overall site speed and performance.
Paid social plus a faster, cleaner site
Our social media and SEO teams worked together: a targeted Facebook funnel up front, and backend optimization to support it.
A Tested Sales Funnel
Our social media team mapped out a sales funnel and tested ads against key audiences, identifying the people most likely to convert into customers for Handyman At Your Command.
Ads That Convert
We used compelling content and graphics that actively turned key audience members into leads and customers, with results showing up in just the first few weeks.
Faster Site, Better Structure
Our SEO team optimized the backend of handycommand.com to load faster and improve its linking structure, strengthening SEO while improving the overall customer experience.
Optimized To Capture Leads
We analyzed the website to find opportunities to convert more visitors into leads and active customers, improving site functionality and the overall health of the site.
More conversions, lower costs, more visibility
More Conversions
Targeted Facebook ads with compelling creative drove a 180 percent increase in conversions within about two months.
Lower Cost Per Conversion
The same campaign produced a 100 percent decrease in cost per conversion in roughly four months, making every lead far more efficient.
Increased Visibility
Ongoing SEO plus added traffic from the ads grew online visibility, helping more customers find Handyman At Your Command organically.
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