Case Study  /  Legal SaaS  /  B2B Software

Law Ruler: SaaS SEO & Paid Ads That Ended in a Successful Exit

How SEO Smooth helped a legal CRM reach more law firms through SEO, PPC, and social, lifting conversions and engagement on the road to a successful company acquisition.

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15%
Increased Conversions
33%
More Social Engagement
Exit
Acquired By an Offer
B2B
SaaS for Law Firms
Seo Smooth Toucan One of our favorite success stories: this B2B SaaS for law firms grew its reach with SEO Smooth and went on to a successful exit, getting acquired by an offer.
The Challenge

A legal CRM that needed to reach more firms

Law Ruler is a legal CRM that helps law firms grow, letting them track leads, nurture prospects, and win clients. As a software-as-a-service business, they needed a way to market themselves to prospective law firms and expand their customer base.

They came to SEO Smooth, a SaaS SEO agency, for help getting in front of the right audience through search, paid ads, and social, with cleaner tracking so they could see what was actually working.

What We Did

A B2B growth program across search, ads, and social

A coordinated SaaS strategy built to get Law Ruler in front of more law firms and prove what converted.

Paid Ads

Google & Facebook Campaigns

Our marketing team built a paid ad strategy on both Google and Facebook to get Law Ruler in front of more decision makers at firms that could use the software.

Conversion Tracking

Improved Tracking

Law Ruler had a previous campaign running, and our team saw a need for better tracking. We implemented it so every conversion could be measured and improved.

Social Media

Organic Content Strategy

Our social media team created and posted regular content to improve organic social presence, with Facebook ads reinforcing the brand and lifting engagement.

Online Presence

Cohesive Brand Experience

Paid ads and social worked together to improve visibility and the user experience, strengthening social signals and a consistent brand across every touchpoint.

The Results

More conversions, more engagement, a successful exit

15%

More Conversions

Improved tracking and paid ads on Google and Facebook raised Law Ruler's conversion rate by 15 percent overall, putting more firms in the pipeline.

33%

Social Engagement

Paid ads paired with consistent organic content lifted social engagement 33 percent, building a stronger, better-known brand.

Exit

Successful Acquisition

With improved visibility and a cohesive online presence, this B2B SaaS reached a successful exit and was acquired.

Stronger on every front: combined paid ads and social marketing improved Law Ruler's online presence, visibility, and brand identity, helping the company grow right up to its acquisition.

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