Lyons Snyder / Florida Keys - Injury Lawyers PPC & SEO

Background

Lyons & Snyder, Trial Lawyers, is a law firm located in Florida came to SEO Smooth for a personal injury PPC and SEO campaign.

Strategy

SEO Smooth implemented a comprehensive digital marketing strategy that included Search Engine Optimization (SEO), Content Marketing, and Social Media Marketing. Additionally, they ran a paid search advertising campaign to target users actively searching for personal injury lawyers in the Miami area.

Execution

SEO Smooth started by optimizing Lyons & Snyder’s website for search engines to make it more visible to potential clients. This involved conducting extensive keyword research to identify the most relevant keywords to target and optimizing the website’s content, structure, and metadata to increase its search engine ranking.

In addition to SEO, SEO Smooth created a content marketing strategy that included regular blog posts and articles related to personal injury law. These articles were optimized for search engines and shared on social media to increase their reach.

In order to raise brand awareness and improve traffic to Lyons & Snyder’s website, SEO Smooth also maintained the social media accounts for the law firm, providing interesting and educational articles.

Results

Lyons & Snyder saw a big rise in leads and a growth in their clientele as a consequence of SEO Smooth’s work. The firm noticed an increase in leads generated from the website thanks to the paid search advertising campaign, which also helped enhance website traffic.

Together with a rise in leads, the company’s online reputation and visibility also rose. In order to increase the firm’s visibility to potential clients, Lyons & Snyder’s website now appears on the first page of Google search results for a number of pertinent personal injury litigation terms.

Conclusion

Lyons & Snyder, Trial Attorneys were able to accomplish their objective of growing their clientele and reaching their target audience thanks to SEO Smooth’s all-encompassing digital marketing plan. Effective SEO, Content Marketing, Social Media Marketing, and Paid Search Advertising strategies were implemented by SEO Smooth to improve the company’s online presence, produce more leads, and grow their clientele.