Case Study  /  Personal Injury Law  /  Miami & Florida Keys

Lyons & Snyder: PPC & SEO That Put an Injury Firm on Page One

How SEO Smooth combined SEO, content, social, and paid search to grow leads and visibility for a Florida personal injury law firm serving the Miami area and the Florida Keys.

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Page 1
Personal Injury Keywords
More
Leads From the Website
PPC & SEO
Full Search Strategy
Miami
Area & Florida Keys
Seo Smooth Toucan Lyons & Snyder now appears on the first page of Google for a range of personal injury terms, putting the firm in front of clients actively searching for help.
The Challenge

A trial firm that needed to reach more clients

Lyons & Snyder, Trial Lawyers is a Florida law firm that came to SEO Smooth for a personal injury PPC and SEO campaign. They wanted to reach more of the people actively searching for personal injury lawyers in the Miami area and the Florida Keys.

The goal was clear: grow the firm’s clientele by improving visibility in search, driving more qualified traffic to the website, and turning that attention into real leads.

What We Did

A complete digital marketing strategy

SEO, content marketing, social media, and paid search working together to reach people looking for an injury lawyer.

SEO

Website Optimization

We optimized the firm's website for search, with extensive keyword research and improvements to content, structure, and metadata to lift its rankings.

Content Marketing

Injury Law Content

We created regular blog posts and articles on personal injury law, optimized for search and shared on social to extend their reach.

Social Media

Brand Awareness

We managed the firm's social media accounts with engaging, educational posts to raise brand awareness and drive traffic to the site.

Paid Search

Targeted PPC Campaign

We ran a paid search campaign aimed at users actively searching for personal injury lawyers in the Miami area, boosting traffic and leads.

The Results

More leads, more visibility, more clients

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Leads & Clients

Lyons & Snyder saw a big rise in leads and growth in their clientele as a result of the campaign.

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Search Visibility

The firm's website now ranks on the first page of Google for a number of relevant personal injury litigation terms.

Higher

Online Reputation

Alongside more leads, the firm's overall online visibility and reputation grew across search and social.

Goals met: an all-encompassing SEO, content, social, and paid search strategy helped Lyons & Snyder reach their target audience, produce more leads, and grow their clientele.

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