Case Study / Gutter Services / Massachusetts
On The Spot Gutter: Ranked #1 From a Standing Start
How SEO Smooth built an online presence from scratch and took a word-of-mouth gutter company to the #1 spot on Maps and organic search for its most competitive keyword.
Book a Free Consultation →
No website, in a crowded market
On The Spot Gutter relied on word-of-mouth recommendations to generate leads because it had no prior web presence. They wanted to use online resources to widen their clientele and draw in new customers, but they were starting from nothing.
The challenge was to create a web presence from scratch and position them for relevant keywords in the very competitive gutter business. That meant building credibility and visibility where none existed before.
A comprehensive SEO plan from the ground up
SEO Smooth created a thorough SEO strategy built on three core components: website optimization, keyword research, and link building.
Fast, Usable, and Mobile-Ready
We made the website quick, easy to use, and full of relevant, high-quality material for the intended audience, and ensured a solid site structure and mobile responsiveness.
Targeting the Terms That Matter
We carried out extensive keyword research to find the most relevant and popular terms in the gutter business, then optimized the content, meta descriptions, and title tags around them.
Authority From Quality Backlinks
We used a strong link building approach that acquired high-quality backlinks from reliable websites in the gutter sector, boosting the site's credibility and authority with search engines.
A Presence Built to Last
Because everything was built from scratch, the result is a durable online presence designed to keep producing leads for the life of the website.
Number one, and built to keep producing
Top Ranking
On The Spot Gutter ranked #1 on Maps and organic search for the highly competitive keyword "gutter supply Massachusetts" on Google.
Organic Traffic
The website generated over 1000 organic visits, an outstanding result for a company that started with no online presence at all.
Compounding Work
Across a two-year SEO project, website optimization, keyword research, and link building combined to build lasting authority.
Want results like On The Spot Gutter?
A team of experts dedicated to you and your customers. Let's build your growth system.
Request a Free Site Review →