Case Study / Driveway Installation / Local Service
Pardini Driveways: Organic SEO That Drove $750K in Revenue
How SEO Smooth helped a family-owned driveway company stand out in a competitive market with organic SEO, social media, and Facebook Ads that grew leads year over year.
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A well-established business facing tough competition
Pardini Driveways is a family-owned business that has provided high-quality driveway installation services to homeowners and businesses for many years. Despite being well established, the company faced tough competition from other firms in the industry.
They wanted to increase their online presence and generate more leads through digital marketing, but a limited marketing budget made expensive advertising hard to justify. They needed a way to stand out and attract more potential customers.
A comprehensive strategy across SEO, social, and ads
SEO Smooth built a tailored digital marketing program combining organic SEO, social media, and Facebook Business Ads.
The Organic SEO Engine
We implemented a tailored SEO strategy that included optimizing the website, creating high-quality content, and building backlinks. This became the engine behind a 125% increase in leads year over year, and since 2013 it has generated $750,000 in revenue from organic SEO alone.
A Strong Social Presence
We created and managed accounts on Facebook, Twitter, and Instagram, posting engaging content and interacting with followers to build brand awareness and attract new customers.
Facebook Business Ads
We created and managed Facebook Business Ads targeting specific demographics and interests, reaching the customers most likely to need driveway services and generating many successful leads.
Big Results on a Lean Budget
We built the whole program to respect a limited budget, focusing spend where it produced leads instead of expensive, unfocused advertising.
More leads than ever, and lasting revenue
More Leads
A 125% increase in leads year over year from organic SEO, helping Pardini stand out in a crowded market.
Organic Revenue
$750,000 in revenue generated from organic SEO since 2013, all from a lean, focused program.
Of Paid Leads
Hundreds of successful leads generated through Facebook Business Ads, plus stronger brand awareness on social.
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