PRP Hair MD
PRP Hair MD
Our Strong Points
Platelet-rich plasma (PRP) therapy is one of the hair loss therapies offered by the hair restoration clinic PRP Hair MD. Although the clinic had a good reputation in the neighborhood, they were not getting as much business online as they had intended. They sought the assistance of SEO Smooth to help them improve their online presence and produce more leads.
The clinic’s main problem was the intense competition it faced from other hair restoration clinics in the neighborhood. Furthermore, PRP Hair MD’s website was not search engine optimized, making it challenging for them to rank for pertinent keywords and connect with their target audience. The clinic’s inability to interact with potential patients was also hampered by its weak social media presence.
The digital marketing company advised PRP Hair MD to implement an SEO-focused strategy to boost their online exposure and produce more leads. The following strategies were used:
- For PRP Hair MD to target, the firm carried out intensive keyword research to find high-potential words and phrases. Analyzing search traffic, competition, and relevancy to the clinic’s services were part of this process.
- On-page optimization: To make the website more search engine-friendly, the agency improved the content, meta tags, and headers. Additionally, they made sure that the site loaded quickly and was responsive to mobile devices.
- Link building: To boost the amount of high-quality backlinks to PRP Hair MD’s website, the agency created a link building strategy. In order to do this, PRP Hair MD has to contact reputable websites in the hair restoration sector and request that they connect to its content.
- Local search optimization: To increase the clinic’s visibility in local search results, the agency enhanced the clinic’s local listings on Google My Business, Yelp, and other directories. The clinic’s name, address, and phone number (NAP) had to be the same everywhere directories were used as part of this.
- Content marketing: The firm came up with a plan for content marketing that includes blog articles. The information was created to inform prospective patients about hair loss and the advantages of PRP therapy.
The SEO-focused strategy implemented by the digital marketing agency resulted in significant growth for PRP Hair MD. Here are the results of the campaign:
- 975% increase in leads year over year
- 303% increase in leads month over month
- 66% increase in search traffic year over year
- 83% increase in search traffic month over month
These results were achieved through a combination of improved search engine rankings, increased online visibility, and a more engaged social media presence. The content marketing strategy also helped to establish PRP Hair MD as an authority in the hair restoration industry and build trust with potential patients.
By focusing on SEO and content marketing, PRP Hair MD was able to achieve significant growth in leads and search traffic. The clinic’s online presence was transformed from a liability to a competitive advantage. By partnering with a digital marketing agency that specializes in SEO, PRP Hair MD was able to achieve these results without having to become experts in online marketing themselves.
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