Case Study / Hair Restoration / Englewood Cliffs, NJ
PRP Hair MD: SEO-Focused Lead Growth for a Hair Restoration Clinic
How SEO Smooth lifted a well-known PRP hair restoration clinic out of a crowded local market with keyword research, on-page optimization, link building, and local search work that multiplied leads and traffic.
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A respected clinic that search couldn't find
PRP Hair MD is a hair restoration clinic known for platelet-rich plasma therapy, a non-surgical approach to hair loss. The clinic had a good reputation in the neighborhood, but it was not getting the online business it wanted.
It faced intense competition from other hair restoration clinics nearby, and the website was not optimized for search, making it hard to rank for relevant keywords or reach the right patients. A weak social presence made it even harder to connect with people actively looking for help.
An SEO-focused playbook built for local search
Keyword research, on-page optimization, link building, local search, and content marketing, working together to grow visibility and leads.
High-Potential Targets
We ran intensive keyword research to find the high-potential terms and phrases worth targeting, weighing search volume, competition, and relevance to the clinic's services.
Optimized for Search
We improved the content, meta tags, and headers so the site was more search-engine friendly, and made sure it loaded quickly and worked well on mobile.
Quality Backlinks
We built a link building strategy to earn high-quality backlinks, reaching out to reputable websites in the hair restoration space to connect to the clinic's content.
Consistent Local Listings
We strengthened the clinic's local listings on Google, Yelp, and other directories, keeping the name, address, and phone number consistent everywhere to lift local visibility.
Educational Blog Content
We created a content plan with blog articles that educate prospective patients about hair loss and the benefits of PRP therapy, building trust and organic reach.
More leads, more traffic, more patients
More Leads YOY
The SEO-focused strategy multiplied leads year over year, and lifted them 303% month over month.
More Search Traffic YOY
Organic search traffic climbed 66% year over year and 83% month over month as rankings improved.
Local Visibility
Better listings and on-page work put the clinic in front of patients searching for hair restoration nearby.
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