Case Study  /  Skincare E-Commerce  /  Direct to Consumer

PUR attitude: Conversion-Focused Growth for a Waterless Skincare Brand

How SEO Smooth helped a sustainable, waterless skincare brand sell more online by optimizing its store for conversions and building social proof with a targeted Facebook ad campaign.

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1000+
New Sales from Social & Search
300%
Increase in Conversion Rate
90
Days to Positive ROAS
Organic
Plus Paid Social Growth
Seo Smooth Toucan In 90 days, PUR attitude saw over 1,000 new sales from social and search with a positive return on ad spend, powered by a store rebuilt to convert.
The Challenge

A great product that wasn't converting

PUR attitude is a waterless skincare brand that formulates products without water, reducing the need for preservatives and making the line more sustainable. The brand came to SEO Smooth wanting to grow online sales and brand awareness.

The website looked good but was not built to convert. Product descriptions ran too long, and key elements like the add-to-cart button were not prominent enough. The brand also lacked the social proof needed to earn the trust of new customers.

What We Did

A store built to convert, fueled by social proof

We optimized the website for conversions and ran a targeted Facebook ad campaign to build trust and drive sales.

Conversion Optimization

Redesigned for Action

We re-laid out the website design to make it more user-friendly, especially on mobile, and put the most important elements, like the add-to-cart button, front and center.

Content

Tighter Product Pages

We trimmed long product descriptions into clear, scannable copy so shoppers could understand the value quickly and move to checkout with less friction.

Paid Social

Targeted Facebook Campaign

We launched with an entry-level sample product and ran a Facebook ad campaign aimed at people interested in natural, sustainable skincare. It started small and scaled as engagement grew.

Social Proof

Trust That Compounds

Positive feedback, likes, shares, and follows built real social proof for the brand, strengthening its social presence and giving new customers a reason to buy.

The Results

More sales, more trust, a stronger brand

1000+

New Sales

Over 1,000 new sales from social and search in 90 days, with a positive return on ad spend.

300%

Higher Conversion Rate

The optimized store and tighter product pages converted far more of the traffic the brand was already getting.

Positive

Return on Ad Spend

The Facebook campaign beat industry engagement benchmarks and turned profitable while building brand awareness.

Proof in the numbers: a store built to convert plus a well-targeted paid social campaign grew PUR attitude's sales and trust at the same time, the power of a complete digital strategy.

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