Case Study  /  Everglades Airboat Tours  /  Broward County, FL

Sawgrass Recreation Park: Website Rebuild & Revenue Growth

How SEO Smooth fixed a confusing, slow website and migrated it to WordPress for a family-run Everglades park, lifting revenue and bringing in higher-quality leads even heading into the off season.

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71%
Revenue Increase
30
Unique New Users in 30 Days
ASP to WP
Platform Migration
Faster
Site Speed & Usability
Seo Smooth Toucan A cleaner, faster website drove a 71% revenue increase for Sawgrass Recreation Park, even as the park headed into its off season.
The Challenge

A great park held back by its website

Sawgrass Recreation Park is a family-maintained park in Broward County offering airboat rides, animal encounters, and Everglades tours. Despite being a well-established business, the park struggled with a website that hurt the visitor experience.

The site was confusing and slow. Broken links made it hard to navigate, and pricing was unclear and not displayed cleanly, which frustrated visitors trying to plan a trip. So they reached out to SEO Smooth for help.

What We Did

A faster, clearer site built to convert visitors

We fixed the usability problems and rebuilt the site on a modern platform tuned for speed and performance.

Usability

Fixed What Frustrated Visitors

We resolved dozens of usability issues, from confusing pricing to broken links and slow load times, so visitors could plan and book without friction.

Platform Migration

ASP.Net to WordPress

We migrated the website from ASP.Net to WordPress, which improved speed and performance and gave the park a flexible, modern foundation that is far easier to maintain and grow.

Clear Pricing

Easy to Plan a Visit

We made pricing clear and simple to find, removing the confusion that had been turning interested visitors away before they booked.

Performance

Optimized KPIs

By improving key performance indicators and the overall user experience, we helped the park move more visitors up the funnel, lifting efficiency and revenue.

The Results

More revenue, better leads, a site that works

71%

Revenue Increase

A usable, fast website lifted revenue even as the park moved into its off season.

30

Unique New Users

Within 30 days the rebuilt site brought in new users and higher-quality leads than the previous agency delivered.

Faster

Site Performance

The move to WordPress improved speed and reliability, fixing the broken links and slow pages that hurt the experience.

Experience drives growth: by prioritizing usability and performance, SEO Smooth turned a frustrating website into one that converts visitors into booked tours.

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