Case Study / Insurance Agency / Houston, TX
Dan Madeley Insurance: Insurance Agent SEO That Wins Local Customers
How SEO Smooth helped a Houston life insurance agency show up organically with on-site, off-site, and local SEO plus strategic blogging, putting it in front of customers searching for an insurance agent in Houston.
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A licensed agent who needed to be found online
Dan Madeley Insurance and Financial Services is a life insurance agency in Houston, Texas. Dan is a licensed life insurance agent focused on bringing his expertise and financial advice to his clients.
He contacted SEO Smooth looking for a way to show up more organically for potential customers online. Our team evaluated the agency and determined the best course of action: a strong program of on-site, off-site, and local search engine optimization to get Dan found by the people searching for his services.
Local SEO built around how customers search
We researched the exact phrases Houston customers use, optimized the site to rank for them, and kept a steady stream of fresh, keyword-focused content flowing.
How Customers Actually Search
Our SEO team researched the key phrases customers use when looking for the financial products Dan's agency offers. Terms like "life insurance agent in Houston" and "insurance agency in Houston" turned out to be very common, and became our targets.
Optimized To Rank Relevant
Armed with that research, our specialists optimized the website so that when search engines indexed it, Dan's pages were flagged as relevant for those exact terms, helping the agency surface for the right searches.
Strategic, Ongoing Blogging
The work did not stop there. We routinely wrote strategic blogs and articles, agency-specific or simply useful to clients, keeping a steady stream of fresh content that included key search terms on purpose to reinforce relevance.
Back-End & Local Presence
Off-site and back-end SEO work made the agency more prominent in search, while local optimization made Dan more visible across his targeted Houston area for anyone seeking an insurance agent or financial services.
More customers, found through local search
Customers
Dan Madeley's agency saw a spike in customers thanks to our insurance agent SEO, with the website showing up consistently for the services the agency wanted to be found for.
Online Visibility
On-site and off-site SEO improved the agency's visibility for specific products and services, bringing more visitors to the website and, in turn, more customers.
Houston Presence
Dan became more visible across his targeted Houston area for anyone searching for an insurance agent or the other financial services his agency offers.
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