Case Study / Paving Contractor / MA, CT & RI
DeJesus Driveways: Paving Contractor SEO That Built a Fleet
How SEO Smooth built a converting website and an organic SEO and social engine for a New England paving company, driving $1.5 million in revenue over a 10 year partnership.
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Great work that needed to be seen online
DeJesus Driveways is a paving company serving residential and commercial customers across Massachusetts, Connecticut, and Rhode Island. They handle everything from tar and chip driveways to cobblestone driveways, parking lots, and beyond.
The quality of their work spoke for itself, but they needed a website that showcased it and converted visitors into customers. They came to SEO Smooth in need of a new site and more exposure for the services they provide.
A converting website plus organic and paid growth
We built a focused 5 page site, optimized its content for search, and brought in new clients through social ads and email marketing.
A Lean 5 Page Site
After analyzing their site, we built a clean 5 page static HTML site designed to bring DeJesus a strong return, with a clear picture of their services, visuals, and a portfolio of work to browse.
Optimized for Search
We optimized their content for ideal search engine results across both on-site and off-site SEO, so the company showed up organically higher for the services they provide.
Targeted Facebook Ads
As experts in paid media, we ran effective Facebook ad campaigns that got their audience to engage, turning attention into profit for the business.
Campaigns That Convert
We paired the ads with strong email marketing campaigns, keeping DeJesus in front of prospects and bringing a steady stream of new clients to the new site.
Thousands of leads and a growing fleet
Revenue Driven
The new site and SEO brought thousands of organic leads that converted into $1.5 million in revenue SEO Smooth was directly responsible for over a 10 year span.
Return on Investment
A lean, converting website paired with organic and paid growth delivered an exceptional return for DeJesus Driveways.
Search Visibility
On-site and off-site SEO lifted their organic rankings, helping more potential customers find their website across three states.
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