Case Study / Fitness & Wellness / Local SEO
Trainerspace: Organic Local SEO That Lifted Visibility 237% in 60 Days
How SEO Smooth fixed the technical foundation, optimized for local search, and added real lead tracking to grow organic visibility and leads for a fitness and wellness center.
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A growing center that needed local visibility
Trainerspace is a fitness and wellness center located in a mid-sized city in the United States. As a small business, they struggled to get their website to rank well in local organic search for their target keywords, and they lacked a reliable way to track leads and measure their marketing.
They wanted to improve their online visibility, attract more organic search traffic, and increase lead generation. They came to SEO Smooth looking for an experienced SEO partner that could audit the site, fix what was holding it back, and put real tracking in place.
Fix the foundation, then earn the rankings
After a thorough audit, SEO Smooth resolved the technical and on-page issues, optimized for local search, and added lead tracking and customized forms.
A Solid Technical Base
We fixed the technical issues holding the site back, including the site structure and crawl errors, and improved page speed so search engines and visitors got a faster, cleaner experience.
Keyword-Focused Content
We optimized the website content and meta tags for Trainerspace's target keywords, making sure each page had unique, relevant content built to rank.
Google Business and Landing Pages
We optimized the Google Business listing and created location-specific landing pages for their services, targeting the geographic areas where new members were searching.
Call Tracking and Custom Forms
We integrated CallRail call tracking so Trainerspace could measure which channels delivered, and built customized forms that captured lead details while showing the value of their services and lifting lead quality.
Big gains in visibility and leads, fast
Search Visibility
Organic search visibility increased 237% for their target keywords within 60 days of the work going live.
Organic Leads
Organic search leads grew 176% in just two months, fueled by better rankings and stronger lead capture.
Keyword Rankings
Trainerspace ranked in the top 5 for several of their target keywords, putting them in front of local searchers.
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