Case Study / Travel Agency / Jacksonville
Tripvax: Travel Search Ads & SEO for Luxury Vacations
How SEO Smooth helped an exotic-vacation travel agency move past word-of-mouth with a full search strategy, growing leads 200% in three months on a focused budget.
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Premium packages, not enough qualified leads
Tripvax is a travel agency that specializes in exotic vacation packages to destinations like Dubai, the Maldives, Jamaica, and Sandals resorts across the Caribbean. They were having trouble getting leads for the business, relying mostly on word-of-mouth and a few poorly managed Google Ads and SEO efforts.
With a monthly budget of $2,000, Tripvax wanted to reach people who could afford to travel in style. They needed a better digital marketing strategy to bring in more leads and, ultimately, more sales.
A well-rounded search strategy on a focused budget
We put a full digital marketing plan in place to improve Tripvax's online presence and bring in more qualified leads.
Technical and On-Page Audit
A thorough audit found where on-page SEO and user experience could improve. We strengthened the site technically with meta tags, header tags, and keyword optimization, and made sure it worked well on mobile, which matters because most travel searches happen on phones.
Targeted Google Ads Campaign
To reach people looking for exotic vacation packages, we set up and tuned a Google Ads campaign. Focusing on high-performing keywords, it used location, demographic, and interest targeting to put the right offer in front of the right traveler.
Easier to Use, Faster to Load
We reworked the site to be more user-friendly and easier to navigate, improving the look and making sure pages load quickly so more visitors stayed and converted.
Keyword-Focused Ranking Gains
Better SEO lifted rankings for key phrases tied to the business. One standout was Jacksonville travel agencies, where Tripvax landed in the top three results, lifting click-through and pulling more local searchers into the funnel.
More leads, more traffic, lower cost per lead
More Leads
Tripvax got more than 100 leads in three months, a 200% increase over the previous three-month period, on the back of targeted SEO and Google Ads.
Lower Cost Per Lead
Optimization of the Google Ads campaign cut the cost per lead by 30%, while organic traffic rose 20% and quick bounce-offs dropped 10%.
Local Search Visibility
Stronger SEO put Tripvax in the top three for Jacksonville travel agencies and lifted rankings across other key phrases, raising visibility and click-through.
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