Case Study / Barbershop / Facebook Ads
V's Barbershop: Facebook Ads That Drove Leads and Clicks at a Lower Cost
How SEO Smooth built a focused Facebook advertising campaign for a national barbershop franchise, growing leads and link clicks while keeping ad costs efficient and the return steady.
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A strong brand that needed more leads
There are more than 30 V’s Barbershop franchise sites across the country, providing classic barbering services like haircuts, shaves, and grooming supplies for males of all ages. Through their Facebook page, V’s Barbershop wanted to raise brand recognition and bring in more leads.
Despite a significant social media following, they were having trouble generating the leads they needed. They wanted to widen their audience and attract more visitors to their Facebook page, but they were not sure how to get there. So they teamed up with SEO Smooth.
A focused Facebook ad strategy
SEO Smooth developed a targeted Facebook advertising campaign built to engage prospective clients and drive traffic to the V's Barbershop page.
The Right People
We researched the V's Barbershop target market and built a custom Facebook audience most likely to engage with their ads, so the budget reached people who actually wanted the service.
Always Improving Delivery
We continuously refined the Facebook ads to make sure they stayed efficient at generating traffic for the V's Barbershop page, improving delivery and lowering overall ad cost over time.
Eye-Catching Ad Materials
We developed visually striking ad materials with straightforward messaging that highlighted V's Barbershop's services and the experience of getting a haircut or shave at one of their shops.
The Best Spots
Based on the behavior and interests of their target audience, we identified the most effective Facebook ad placements for V's Barbershop, putting the ads where they would perform best.
More reach, more clicks, steady return
People Reached
In the first two months, the campaign reached nearly 50,000 people and brought 600 clicks to the V's Barbershop Facebook business page.
Link Clicks
The campaign drove 800+ link clicks within the first two months, then averaged about 300 to 400 link clicks every month after.
Return on Investment
While continuing to improve delivery and lower ad cost, the campaign produced a constant return on investment in the months that followed.
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