You understand as a digital marketer how important SEO is to the growth of any website. Google Analytics is one of the finest tools for monitoring and enhancing SEO. To choose which metrics and reports to pay attention to, however, can be difficult given the abundance of accessible data. We’ll go over 5 Google Analytics reports in this article that you should use to boost the SEO of your website.
Here are 5 Google Analytics reports in this article that you should use to boost the SEO of your website
Organic Search Traffic Report
One of the most fundamental but crucial Google Analytics reports for SEO is the organic traffic summary. The overall number of visitors who arrived at your website via organic search results is displayed in this report. You can learn a lot about how well your website is doing in search engines by examining this report.
Go to the “Acquisition” section of your Google Analytics account and click “All Traffic” to view the organic traffic report. Next, choose “Organic Search” under “Channels” by clicking there. The overall number of organic visits as well as other crucial statistics like bounce rate, average session length, and conversion rate will be visible to you.
You can determine which of your website’s pages and keywords are generating the most organic traffic by examining this data. Your material can be optimized using this information to target the appropriate keywords and raise your search engine rankings.
Landing Pages Report
You can see which sections on your website are getting the most traffic from the landing pages report. This report is crucial for SEO because it can show you which sites need development and which ones are performing well in search engine results pages (SERPs).
Go to the “Behavior” section of your Google Analytics account and click on “Site Content” to view the landing pages report. Next, select “Landing Pages.” You can view a list of the landing sites for your website along with crucial statistics like bounce rate, average session length, and conversion rate.
You can determine which landing pages are working well in terms of traffic and engagement by examining this report. Additionally, you can spot pages that need to be improved and are functioning poorly. You can raise the general search engine rankings of your website by optimizing your landing pages for SEO.
Site Speed Report
Due to the reality that websites with faster loading times typically appear higher in search engine results, site speed is a crucial element in SEO. You can locate parts of your website that are causing its loading performance to be slowed down by using the site speed report in Google Analytics.
Go to the “Behavior” section of your Google Analytics account and click “Site Speed” to view the site speed report. Next, select “Overview.” You will be able to see crucial statistics like server reaction time, page speed score, and page load time.
You can determine which pages on your website are loading slowly by examining this data, and you can then take action to increase those pages’ loading speeds. This can involve image optimization, page size reduction, and the use of a content delivery network (CDN) to expedite the distribution of your website’s content.
Mobile Performance Report
The importance of mobile optimization for SEO is rising as more people reach the internet via mobile devices. Using Google Analytics’ mobile performance report, you can find sections of your website that could use some mobile optimization work.
Go to the “Audience” section of your Google Analytics account and click on “Mobile” to view the mobile performance report. Next, select “Overview.” Important data like mobile bounce rate, mobile sessions, and mobile conversion rate will be visible.
You can find areas of your website that could use mobile optimization enhancement by studying this report. Among the options for doing this are enhancing the mobile user experience, adapting material for smaller screens, and utilizing mobile-specific tools like call-to-action buttons and mobile-friendly navigation.
Search Console Reports
Google Analytics Search Console analysis offers information on how well your website performs in search engine results in pages. You can view crucial statistics like the number of clicks, impressions, and average location of your website in search engine results by connecting your Google Search Console account to your Google Analytics account.
Go to the “Acquisition” section of your Google Analytics account and select “Search Console” to view the Search Console report. Next, select “Queries.” Important statistics like the number of clicks, impressions, click-through rate, and average location will be visible.
You can find out which terms are bringing visitors to your website and which ones you should concentrate your SEO efforts on by examining this report. You can also spot any technical problems that might be impairing the functionality of your website in search engine results pages.
In conclusion, these five Google Analytics reports can offer helpful information about the SEO success of your website. These reports can help you find areas that need work and take action to enhance your website’s search engine optimization. With the help of these insights, you can decide on an effective SEO plan and raise traffic and visibility to your website.