When you’re in the locksmithing business, you’re in competition with every other locksmith in your city. That can be a blessing and a curse. Since you’re not competing nationwide, you’ll only have a handful of competitors; however, if your website isn’t ranking well in searches, customers will end up choosing the first locksmith that appears in SERPs (Search Engine Results Pages). Using targeted keywords makes all the difference. Why waste your time trying to rank for a term no one is searching for?
There are several strategies you can implement to ensure your locksmith website is ranking high and drawing in traffic. By using this guide as a resource, you’ll know exactly what keywords to use and how to use them.
Where to Use Locksmith Keywords
Before we reveal a starting list of keywords for locksmiths, it’s good to know how to use them. There are several places you’ll want to use these keywords so your website gets found and has a better chance of outranking competition.
Place Keywords in the Content of Your Locksmith Website
Your customers will be searching for certain terms to find you, so it’s important to include those terms in the text that’s on your website. Sprinkling keywords throughout your website sends a signal to Google that your pages are relevant to what someone needs, and your rank in SERPs will increase.
Here’s a list of important places to put your keywords:
- H1 tags (also H2 and H3 tags)
- Body text
- ALT text
- Image titles
You can also use keywords in URLs (for example: website.com/your-keyword-here), in file names (your-keyword.jpeg), and in social media posts. Be careful about overdoing it and falling into the zone of “keyword stuffing.” Over-saturating your site with keywords is a bad practice and will actually cause your SERPs rank to suffer. Keep your content sounding natural.
When creating website pages and blog posts, it’s important to have an end goal in mind and think about keyword placement for SEO. Consider what topic and keywords you would like to target. Choose one or two target keywords for each page or post so your content is relevant for what someone is trying to find.
Use Your Keywords in PPC Ads
Putting keywords on your website is considered an organic (no cost) way to increase traffic, and you can also use your keywords for paid marketing. Google Ads will let you create paid campaigns that will display on search pages, encouraging customers to visit your website or contact you. Your campaigns can also show across other websites. Developing a keyword strategy is very important before spending money on PPC (pay-per-click) ads. But, when done correctly, the increased website traffic and sales can boost your business.
Add Geo-targeting to Your Locksmith Keywords
Since you’re only dealing with local customers, it’s important to refine your keywords so they target your immediate area. Geo-targeting is simply adding a location (Florida, Miami, etc.) when you use your keywords. You won’t need to worry about this as much in PPC campaigns because you can specify what area you want to target. In website content, thought, it can help attract the correct customers. Use this tactic for headers and title tags and sparingly for body text to keep your pages sounding natural.
Here are some example of geo-targeted keywords:
- Florida Locksmith
- Emergency Locksmith Miami
- Lock Repair in South Beach
Geo-targeting will help Google and other search engines know to direct customers in your area to your website. So when someone searches for a locksmithing keyword in Florida, your website will have a better chance of showing up first in results.
Keywords for Locksmiths
Now that you know how to use your keywords, here’s a list to get you started. While sorting through this list and doing further research on your own, remember to think about Buying Intent and Research Intent. Does the search term indicate a person is ready to buy or simply doing research? In general, the more specific (and longer) the keyword, the closer someone is to buying.
The majority of your customers will find you through your online website. Using keywords effectively will help boost your Google rankings and, in return, you’ll get a steady stream of traffic to your pages.
This guide is just the beginning, though. There’s a lot you can do to increase your revenue and build a solid locksmithing business. To learn more about how we can help you achieve your marketing goals, send us a quick message today.
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