Instagram is one of the most popular social media platforms out there, so it’s no surprise that many small business owners are using the platform to promote their brands. But Instagram isn’t all about posting pretty photos and memes. If you want to build a business on this platform, it’s important to maximize your usage by using these tips!
Take advantage of Instagram stories.
Instagram stories are a great way to engage with your followers, promote your business and share your life with people. If you want to take advantage of this feature, here are some tips:
- Use the “Live” button on the upper right-hand corner of each post. This will allow you to broadcast what’s happening in real time while also letting viewers follow along as they watch. The best part is that even if they don’t want to see other people’s lives right now (or ever), they can still interact with them through comments or likes!
- Share photos and videos from events or parties at which you’re present so that others can see what goes on behind closed doors when no one else knows about it yet…unless someone posts something online first 🙂
Partner with influencers.
If you’re looking to grow your audience, influencers are a great way to do it. Influencers can help you reach new audiences by going viral and then creating more interest in your product or service among the people they have influenced.
For example, let’s say someone has an Instagram account with over 50k followers and they have posted an incredible video of them trying out some new skincare products on their face. That video will get shared all over the internet because it was so good! Then another person sees that post and thinks “I want those skincare products too!” That person might go looking for retailers of similar products or even try them out themselves (or maybe just check out what other people think about them). A third person sees this post and decides she wants some of those same products as well – so now there are three separate groups who have seen one piece of content from this influencer!
Now let’s say instead that our first influencer had said nothing about how great these particular skincare products were – perhaps she just mentioned how much fun it was experimenting with different kinds of makeup etc., but not anything related directly towards her own personal experiences using them (and since we’re talking about Instagram here). In this scenario it would be very unlikely anyone would ever find out about these specific brands simply due because no one else would know what kind of recommendations would come up when searching through hashtags like #skincareproducts
Focus on your followers.
You should be focused on the quality of your content, not on the quantity.
Don’t worry about what other people are doing, focus on creating great content and engaging with followers. You’ll find that this strategy is much more effective than trying to outdo competitors or chasing likes and comments.
Keep the above-mentioned tips in mind to maximize your Instagram usage as a small business owner.
If you want to maximize your use of Instagram for small businesses, here are some tips:
- Focus on what your followers want. They’re probably not going to be interested in a blog post about how to get more followers or how to manage your accounts. They might be more interested in knowing where they can buy the products and services that you offer them on social media platforms like Instagram. If so, focus those posts on promoting these products! This will help build up trust between yourself and the people who are following your account and make them feel like they have much more access than just reading through one blog post per month (or less).
- Use Instagram stories as another way of connecting with potential customers when they come across one of your posts while scrolling through their feeds at night before bedtime.* If someone doesn’t follow back after liking one of these stories but instead leaves it unanswered then try sending them another message asking if everything’s okay with whatever happened yesterday afternoon/evening…
We hope these tips will help you use Instagram more effectively as a small business owner. Remember, the more engaged your audience is with your brand on social media and other digital channels, the better results you’ll get from it.
