Care Hope College

Care Hope College Search Engine Optimization
0 %
% Increased traffic

Over 1 year

0 %
Prospects

Over 1 year

Where we Excelled for Care Hope College

Our Strong Points

Google Paid Ads For Schools

College Education SEO, PPC, Facebook ads & Postings

Care Hope College is a specialized educational institution for Nursing, based in South Florida. With their online program, which was booming at the time of the Covid shutdowns. We were in need to diversify and improve the traffic to the inquiry CTAs and/or registration page while improving UX for better conversion and quality of leads. We improved class enrollment inquiries and registrations. To increase its reach and bring in more students, Care Hope College wanted to invest in SEO and PPC services.

Challenge

Care Hope College had WordPress and also a rare Content Management System (CMS) Admin area which needed a few custom solutions. The front-facing website needed to improve low visibility on search engines, and few prospects, and needed to increase its registrations.

What We Did

Our team at SEO Smooth worked with Care Hope College to create a comprehensive Education SEO, PPC, and Facebook Marketing strategy to increase their website traffic and reach more prospects. We conducted keyword research to identify the right keywords to target, optimized the website for SEO, implemented a PPC campaign on Google Ads, and managed a Facebook ads campaign.

The Results

Our SEO and PPC strategy helped Care Hope College achieve its goals of increasing website traffic and reaching more prospects. After one year, more conversions, and a lower cost. Care Hope College saw a 350% year–over–year increase in search and social traffic and a 329% year–over–year increase in prospects. In addition to increased traffic and prospects, Care Hope College also experienced a strong brand presence, increased visibility on search engines, and a higher return on investment. Here’s a organic traffic chart reflecting the growth from 150 to 600 weekly visits, over the course of a year.
A Organic Traffic Chart Reflecting The Growth From 150 To 600 Weekly Visits, Over The Course Of A Year.
Care Hope College - Case Study For Nursing Education Seo And Ppc - -
Nursing School Ppc And Nursing School Seo

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