Case Study  /  Dental Practice  /  Toronto

Casa Dental: Dental SEO & Paid Ads That Convert

How SEO Smooth grew a Toronto dental office with a combined organic SEO and paid search strategy that lifted conversions and organic traffic in just two months.

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200%
More Conversions in 2 Months
500%
Increase in Organic Traffic
2
Months to Results
SEO
Plus Paid Search
Seo Smooth Toucan In only two months, Casa Dental turned more website visitors into paying patients, with a 200% jump in conversions driven by organic SEO and targeted paid ads working together.
The Challenge

A trusted dental office that needed to be found

Casa Dental is a dental office in Toronto, Canada that focuses on core dentistry such as preventive care, dental cleanings, and oral exams. The practice delivered strong patient care, but it was not showing up the way it needed to when people searched for the services it offers.

They came to SEO Smooth for help with both their organic search results and their paid ad strategy. They wanted to rank higher when users search for their services and to appear in the paid placements where high-intent patients are looking.

What We Did

Organic and paid search, working together

SEO Smooth paired a technical SEO rebuild with a focused Google Ads strategy so Casa Dental could cover every angle of search.

Organic SEO

Keyword & On-Page Optimization

Our team optimized keywords, meta tag descriptions, and the backend of the site so Casa Dental would rank in a higher position for the searches that matter to a dental practice.

Paid Search

Service-Targeted Google Ads

We built paid ads that actively target the specific services Casa Dental wanted to grow, putting the practice in front of patients ready to book.

Full-Funnel Strategy

Covering Every Search

Organic and paid worked side by side to cover all bases, capturing patients whether they clicked an ad or found Casa Dental through organic results.

Conversion Focus

Visitors Into Patients

Every optimization was aimed at one outcome: turning more of the people who reach the website into actual paying patients for the office.

The Results

More patients, more traffic, fast

200%

More Conversions

In only two short months, the share of website visitors who became paying patients climbed by 200%, driven by our organic SEO work.

500%

Organic Traffic

Optimizing the website end to end produced a dramatic increase in Casa Dental's organic search traffic and visibility.

2 Months

Speed to Impact

Both the conversion lift and the traffic growth landed inside the first two months of working with SEO Smooth.

Built to keep producing: with the website optimized for ranking and paid ads aimed at high-intent searches, Casa Dental stays in front of the patients actively looking for the care it provides.

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