Case Study / Med Spa & Skincare / Bingham Farms, Michigan
FACE Skincare: Facebook Ads & SEO for a Med Spa & Skincare Clinic
How SEO Smooth cut cost per conversion and raised lead quality for a Michigan med spa with a website rebuild, a targeted SEO strategy, and tightly focused Facebook and Google ads.
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A growing med spa that needed new patients through the door
FACE Skincare Medical Wellness is a med spa in Bingham Farms, Michigan, serving Oakland and Macomb counties. They offer a range of medical spa treatments and services including fillers, body contouring, and facial rejuvenation.
FACE came to SEO Smooth with several pain points. They wanted a new website and they wanted social media ads to help bring new patients through the door, all focused on the specific services they were looking to grow.
A rebuilt site, a focused SEO plan, and precise paid ads
We redesigned the website, built an SEO strategy around FACE's core services, and ran tightly targeted Facebook and Google ad campaigns.
Website Redesign
Our web development team redesigned the site and added content and design elements, including a new gallery, a blog, and an updated linking structure to support both users and search.
Service-Focused SEO
We built an SEO strategy specifically for FACE, researching the keywords that bring patients in for the exact treatments FACE offers and aligning the website content for optimal search results.
Facebook & Google Ads
We ran paid ads on Facebook and Google centered on the services FACE told us they wanted to market, raising the quality of leads and the level of engagement with the website and social pages.
Geo & Interest Targeting
Facebook's targeting let us focus on the geographic areas FACE serves and the interests of ideal patients. That precision saved FACE thousands of dollars in ad spend by showing ads only to the right people.
Lower costs, higher-intent leads, better engagement
Lower Cost Per Conversion
A six times decrease in cost per conversion across Google Ads and Facebook Ads, with a strong return on advertising spend.
More Quality Leads
A 33 percent increase in quality leads, converting more traffic into higher-intent, targeted prospects for FACE's services.
Search Visibility
The SEO strategy lifted FACE in search results, bringing new organic leads and improved visibility across the board.
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