Case Study / Fence Contractor / South Florida
Xtreme Fence FL: AI-Powered Fence Contractor SEO & 24/7 Lead Capture
How SEO Smooth migrated a Coral Springs fence company off Marketing360, rebuilt 37 pages of search visibility, and deployed a bespoke AI voice agent that qualifies and books every lead around the clock.
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A field-first fence company, invisible online
Xtreme Fence FL is a family-owned fence installation company based in Coral Springs, serving homeowners, HOAs, and property managers across Broward and Palm Beach counties. Owner Charles built the business on field-first service and craftsmanship, but their online presence was stuck on a generic Marketing360 template that didn’t convert visitors into leads and left them invisible for the searches fueling their market.
When they came to SEO Smooth, they needed more than a website redesign. They needed a complete digital transformation: migrate off Marketing360, rebuild search visibility from the ground up, and deploy bespoke AI automation to capture and qualify leads around the clock, without pulling Charles off job sites and behind a desk.
An AI-first playbook, built for a field operation
A full platform migration, a technical SEO rebuild, an AI content engine, and a custom conversational AI lead-handling system designed specifically for Xtreme Fence.
Marketing360 to WordPress
We migrated Xtreme Fence off the Marketing360 SaaS platform onto a self-hosted WordPress site and rebuilt 37 pages from scratch: 5 core service pages, 17 city and service-area landing pages across Coral Springs, Boca Raton, Fort Lauderdale, Pompano, Delray, and Parkland, a full blog engine, and all supporting pages, on a modern Elementor design built for speed, SEO, and lead generation.
AI SEO & Keyword-Bridged Titles
RankMath's full local SEO stack, LocalBusiness schema with areaServed across both counties, plus FAQ, HowTo, and Article schema. Every title was rebuilt with our keyword-bridging technique, chaining 3 or more high-volume keywords into one 55 to 62 character title to capture multiple search phrases per page without stuffing.
The "Aly" Voice Agent
We built and deployed "Aly," a conversational AI voice agent powered by ElevenLabs on a dedicated Twilio number. The moment a WPForms lead comes in, Aly places an outbound call within seconds, while the lead is still hot, introduces herself, qualifies the prospect (fence type, linear footage, gate count, timeline), and books the on-site consultation directly into Charles's calendar. 24/7 coverage, zero missed leads, no voicemail dead-ends.
Intelligent Route Clustering
Because Xtreme Fence serves two sprawling counties, we built a Google Apps Script backend integrating Aly with Monday.com and the Google Maps Distance Matrix API. Every proposed booking is validated against existing appointments using a hybrid zone and real drive-time algorithm before Aly confirms it, so Charles's day clusters automatically, no dispatcher required.
AI-Powered Content Engine
A full content engine across six blog categories: Costs, Permits, HOA Rules, Code & Compliance, Materials, and Maintenance, with AI-generated, human-reviewed posts including a flagship "Fence Cost in South Florida 2026" pillar, per-city cost guides, a Florida Pool Fence Law guide, and a Miami-Dade hurricane-rated fencing guide. Service pages were enriched with FL-specific durability sections and FAQ schema for Answer Engine Optimization.
Google Ads & AI Bidder
We deployed our AI-powered 24/7 bidder to optimize Xtreme Fence's Google Ads in real time, concentrating spend on the highest-intent fence-installation searches during peak conversion windows and eliminating waste on low-intent keywords and off-hours.
CRM Pipeline & Local Dominance
We rebuilt their Monday.com board into a clean CRM pipeline (Lead → Consultation Booked → Quoted → Won/Lost), integrated WPForms → Zapier → Monday for automatic intake, set up BrightLocal citation tracking and local grid reporting, and deployed AI-assisted review response management to keep their reputation strong across every service area.
Charles is on site. The AI handles the rest.
More Qualified Leads
Driven by the migration, AI-powered SEO, keyword-bridged titles across 37 pages, and the Aly voice agent, vs. the pre-migration baseline.
Automated Booking
Every inbound lead, form, phone, or ad, is qualified and booked by Aly. A form at 11pm gets a call at 11pm, not the next morning.
Local Dominance
37 pages ranking for fence-installation keywords in every major city across Broward & Palm Beach, with an AI content engine compounding authority month over month.
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