Case Study  /  Language Tutoring  /  Online

The French Class: Facebook & Instagram Ads for a Language Tutor

How SEO Smooth built a Facebook and Instagram ad funnel backed by SEO that turned a small monthly lead trickle into 767 leads and 120 sign-ups in the first three months.

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767
Total Leads in 6 Months
120
Sign-Ups in First 3 Months
270%
Increase in Organic Traffic
Weeks
First Results In
Seo Smooth Toucan Over six months, lead volume ran far above the old baseline of about 30 a month, building to 767 leads and 120 sign-ups from classes, contact forms, and calls.
The Challenge

A great class offering with too few leads coming in

FrenchClass.com offers online French classes and private lessons. The teaching was strong, but the site was generating only around 30 leads a month, not nearly enough to fill classes consistently.

The French Class needed a reliable way to reach the right learners and turn them into sign-ups. SEO Smooth set out to build a paid ad engine, supported by ongoing SEO, that would scale leads well past that baseline.

What We Did

A tested ad funnel, optimized end to end with SEO

We mapped a sales funnel, tested ads to the right audiences, and tuned the landing page and site for conversions.

Paid Social

Facebook & Instagram Ads

We set up an effective Facebook and Instagram ad campaign, mapped a clear sales funnel, and tested ads to the audiences most likely to convert, getting results within the first few weeks.

Audience Targeting

Finding the Right Learners

Our experts identified the key Facebook audiences most likely to sign up for French classes, so ad spend went toward the people most likely to become leads and customers.

SEO & CRO

Landing Page Optimization

We used ongoing SEO to optimize the landing page content and reviewed every part of FrenchClass.com, improving it so visitors were more likely to convert into leads or customers.

Technical SEO

Link Building & Site Speed

We supported the campaign with link-building strategies and site speed improvements, strengthening organic performance alongside the paid funnel.

The Results

Strong from the start, and growing every month

767

Total Leads

By month two we had accumulated 767 leads for The French Class, far above the old baseline of roughly 30 per month.

120

Sign-Ups

Those leads produced 120 sign-ups for classes, contact form submissions, and phone calls in the first three months.

+270%

Organic Traffic

Ongoing SEO lifted organic traffic by 270 percent over the same period, compounding the paid results.

The takeaway: a tested ad funnel and steady SEO took The French Class from a slow trickle of leads to a strong, repeatable flow of sign-ups.

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