Case Study / Special Occasion Fashion / South Florida
Zola Keller: Google Ads for Wedding & Special Occasion Dresses
How SEO Smooth drove over 500 leads in three months for a celebrated dress designer by pairing a fashion e-commerce Google Ads campaign with stronger local SEO.
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A renowned designer who needed more reach
Zola Keller is a local fashion designer and shop known for special occasion dresses for brides, mothers of the bride and groom, bar and bat mitzvahs, beauty pageants, and every formal event in between. For more than 20 years in the industry, Zola has clothed well-known names including Miss USA, Miss Universe, and Miss America.
Despite that success, Zola Keller was having trouble expanding the client pool and improving profitability. The website was not getting enough online traffic and was not performing well in search results, so sales stayed flat. The key challenge was to raise the company’s visibility and reach a larger audience.
Paid search plus a stronger local presence
SEO Smooth built a fashion e-commerce Google Ads campaign and improved the website's local visibility and usability.
A Fashion E-Commerce Ad Campaign
We developed a successful Google Ads campaign tailored to Zola Keller's special occasion and wedding dress business. The fashion e-commerce ads put the brand in front of shoppers actively looking for formal wear, and in just three months they produced over 500 leads from the campaign.
Google Maps and Directories
We improved the website's visibility through Google Maps and other local directories, making Zola Keller easier to find for shoppers searching nearby.
Usability and Visibility Gains
We improved the usability of the website alongside its search visibility, so the increased traffic landed on a site that was easier to browse and buy from.
Built Around the Brand
We combined Zola Keller's well-known brand with our digital marketing expertise, focusing every effort on the core goal of more exposure and a larger audience.
More exposure, more sales
Leads in 3 Months
The Google Ads campaign delivered over 500 leads in just three months, expanding Zola Keller's audience well beyond its existing customer base.
Local SEO Traffic
Stronger local visibility through Maps and directories grew local SEO traffic by 30%, bringing in more nearby shoppers.
Online Sales
Increased visibility and traffic translated into higher internet sales for the company.
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