Case Study  /  eCommerce  /  Home & Outdoor Furnishings

Clima Home: Google Ads for eCommerce That Doubled Sales

How SEO Smooth built a targeted Google Ads campaign for a luxury home and outdoor furnishings retailer, driving more form submissions and more sales while keeping ad spend profitable.

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210%
More Form Submissions
200%
Increase in Sales
50%
Higher Ad Click-Through Rate
6
Weeks to Profitable ROI
Seo Smooth Toucan Six weeks after launch, Clima Home saw a profitable return on ad spend and a 210% rise in form submissions, all while spending less than expected and growing sales month over month.
The Challenge

A luxury brand in a fiercely competitive market

Clima Home is a luxury home and outdoor furnishings company that wanted to improve its online visibility and grow the number of leads coming from its website. Standing out in a fiercely competitive market was one of its biggest concerns.

The team also lacked in-house digital marketing knowledge, so they needed a partner to develop a successful online strategy and turn paid search into a reliable source of new business.

What We Did

A research-driven Google Ads campaign built to convert

SEO Smooth designed a Google Ads program around underused high-opportunity keywords, segmented ad groups, and conversion-focused landing pages.

Flagship Paid Search

The Google Ads Campaign

We recommended and launched a full Google Ads campaign to raise Clima Home's online presence and lead generation. Thorough research surfaced underutilized, high-opportunity phrases that competitors were not using, and the campaign was structured to capture that demand and convert it into sales.

Keyword Research

High-Opportunity Phrases

We conducted thorough research to find high-opportunity keywords competitors had overlooked, concentrating budget where it could win.

Campaign Structure

Segmented Ad Groups

We built numerous ad groups to target different customer segments, so each audience saw the most relevant message.

Conversion

Better Landing Pages & Copy

We improved the landing pages and ad copy to lift conversion rates, turning more clicks into form submissions and sales.

The Results

More leads, more sales, profitable spend

210%

More Form Submissions

Form submissions rose 210% within the first two months of the campaign going live.

200%

More Sales

Total sales increased 200% month over month, with ad click-through rate up 50%.

6 Weeks

Profitable ROI

The campaign hit a profitable return on ad spend in six weeks while spending less than anticipated.

Efficient and scalable: Clima Home reduced total ad spend while maintaining the same volume of leads, proving the power of targeted, optimized Google Ads for an eCommerce brand in a crowded market.

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