Case Study / Google PPC Ads / Hormone Therapy
Hormonify: Hormone Therapy PPC That Doubled Quality Leads
How SEO Smooth rebuilt the Google and Facebook ad strategy for a hormone replacement clinic, driving 600 plus leads a month at an unusually low cost while making each lead three times more likely to book.
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Plenty of leads, but quality had to improve
Hormonify is a medical clinic specializing in hormone replacement therapies and health. The objective was clear: improve lead quality so more leads turned into booked appointments, while maintaining or increasing overall lead counts.
That meant rethinking the existing ad campaigns from the ground up, tightening targeting and tracking so spend went to the prospects most likely to become real patients.
A rebuilt PPC strategy across Google and Facebook
Our team rapidly set up new ads and tapered down the old campaigns, then optimized every lever for efficiency.
New Google And Facebook Ads
We quickly launched new ad campaigns on both Google Ads and Facebook Ads and wound down the pre-existing ones, getting Hormonify leads and sales for their products and services fast.
Lower Cost Per Lead
We doubled leads at an unheard-of low cost per lead for the industry, creating ad spend efficiency through landing page, lead form, bid, demographic, device, and location changes.
Leads That Book
Tighter targeting meant the leads we generated were three times as likely to turn into appointments and sales, the core goal the clinic set out to achieve.
Tuned End To End
From the landing page to the lead form, bids, demographics, devices, and locations, every part of the funnel was adjusted to maintain volume while lifting quality.
More leads, better leads, lower cost
Leads Per Month
The rebuilt campaigns delivered more than 600 leads a month for Hormonify, keeping volume high while quality improved.
Higher Quality Leads
The leads generated were three times as likely to turn into appointments and sales, exactly the lift the clinic was after.
More Leads Overall
We doubled lead volume at an unusually low cost per lead for the hormone therapy industry, stretching the ad budget further.
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