Case Study  /  Law Firm PPC  /  South Florida

McLaughlin Morris Law: Higher-Quality Lawyer PPC Leads at Lower Cost

How SEO Smooth grew leads for a South Florida injury and criminal defense firm with targeted Google Ads and social, lifting lead quality while cutting cost per lead.

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55%
More Google Ads Leads
16%
More Ad Clicks
6%
Lower Costs
8
Month Campaign
Seo Smooth Toucan Over eight months, targeted injury and criminal attorney Google Ads drove a 55% increase in leads for DelrayInjury.com while cutting costs by 6 percent.
The Challenge

Better leads on a tighter attorney budget

McLaughlin Morris Law is a premier injury and criminal litigation firm representing clients across Palm Beach, Broward, and Miami-Dade counties through DelrayInjury.com. They wanted to strengthen their online presence, raise lead quality, and reduce expenditures to hold their position as a top firm in the area.

The goal was not just more leads, but better ones: turning more inquiries into booked appointments while working a challenging, smaller budget. They came to SEO Smooth to make that happen.

What We Did

Targeted PPC, sharpened for conversions

We audited the firm's content, social, and search presence, then launched a focused PPC and social program built to convert.

Injury PPC

Injury Attorney Google Ads

We built and managed injury lawyer Google Ads campaigns aimed at the high-intent searches that bring in accident and personal injury cases across South Florida.

Criminal PPC

Criminal Defense Google Ads

We ran parallel criminal attorney PPC campaigns, targeting the right demographics and keywords to surface the firm in front of clients who need defense representation.

Conversion

Conversion Optimization

We made sure the site had clear calls to action, contact details above the fold, and a strong experience on desktop and mobile, so more clicks turned into real appointments.

Social Media

Strategic Social Postings

We layered in targeted social media postings to support the ad campaigns, keeping the firm visible and credible across the channels prospective clients use.

The Results

More leads, lower cost, steady gains

55%

More Leads

Targeted injury and criminal attorney Google Ads drove a 55 percent increase in leads over the eight-month campaign.

16%

More Clicks

Conversion-focused targeting brought a 16 percent boost in clicks from the searches that matter most for the firm.

6%

Lower Costs

Smarter campaign management reduced costs by 6 percent while improving the quality of every lead generated.

Gradual but consistent: the eight-month figures show steady improvement in bringing high-quality, conversion-focused traffic to DelrayInjury.com, more booked cases for less spend.

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