Case Study  /  Nurse Registry & Home Care  /  South Florida

Mazaltov Home Care: Site Speed Rebuild, SEO & Google Ads

How SEO Smooth cut Mazaltov Home Care's page load time in half, then layered on SEO and Google Ads to grow rankings, traffic, and inbound calls.

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200%
Site Performance Gain
1.7s
New Load Time
3.4s
Load Time Before
SEO
Plus Google Ads
Seo Smooth Toucan We took Mazaltov's site from a sluggish 3.4 seconds to a fast 1.7 second load time, well under Google's recommended threshold, so visitors stay and convert.
The Challenge

A trusted care registry held back by a slow site

Mazaltov Home Care is a nurse registry committed to referring qualified care professionals to people who need care at home, day centers, independent and assisted living facilities, memory care, hospitals, rehabs, and nursing homes across South Florida.

Their reputation for compassionate care was strong, but the website was loading at 3.4 seconds, below Google’s suggested levels. A slow site costs rankings and loses visitors before they ever pick up the phone, so speed was the first thing that had to change.

What We Did

Fix the foundation first, then drive demand

A full performance overhaul to speed up the site, paired with ongoing SEO and a Google Ads campaign to grow rankings, traffic, and calls.

Performance

Speed Overhaul

We dramatically improved site speed by upgrading PHP, configuring WP Rocket caching, and rolling out a Cloudflare CDN, dropping load time from 3.4 seconds to 1.7 seconds.

SEO

Rankings & Organic Traffic

With the foundation fixed, our team focused on improving organic rankings and traffic so more families searching for home care in South Florida find Mazaltov first.

Paid Search

Google Ads for More Calls

We launched and managed a Google Ads campaign built to increase the number of qualified calls coming into the registry from high-intent local searches.

Full Management

One Connected Program

Performance, SEO, and paid search run together as one program, so every improvement compounds into more visibility and more inbound leads.

The Results

A faster site and a growing pipeline

200%

Site Performance Gain

Load time cut from 3.4 seconds to 1.7 seconds through PHP upgrades, WP Rocket, and Cloudflare CDN.

1.7s

Faster Page Loads

The site now loads well under Google's recommended threshold, improving user experience and search performance.

SEO + Ads

Growing Visibility

Ongoing SEO and a managed Google Ads campaign keep rankings, traffic, and inbound calls trending up.

Built to compound: with a fast, healthy site as the base, the SEO and Google Ads work keeps driving more qualified traffic and more calls into the registry month after month.

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