Case Study  /  Medical Device PPC  /  Nationwide

986 Labs: 300% Return on Medical Device PPC and SEO

How SEO Smooth put 986 Labs' contactless temperature scanners in front of the right buyers during the pandemic with a paired Google Ads and SEO strategy.

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300%
Return on PPC Ad Spend
500%
Organic Traffic Growth
2
Channel Strategy
1s
Scan Time They Sell
Seo Smooth Toucan 986 Labs earned a 300% return on their paid Google Ads spend while their organic search traffic grew 500 percent, turning clicks into paying customers.
The Challenge

A timely product that needed the right audience

986 Labs developed contactless temperature scanners to help businesses keep their employees and workplaces safe. Their automated screening kiosks and patent-pending on-screen health questionnaires are all-in-one, require no contact, scan in under a second, and are virtually plug and play.

In the middle of the pandemic, a fast, contactless way to screen people for signs of illness was more necessary than ever. 986 Labs needed marketing that would get these much-needed products in front of the right customers, quickly.

What We Did

A two-pronged paid and organic strategy

We combined a targeted Google Ads campaign with an SEO program so 986 Labs could capture demand from both paid and organic search.

Paid Search

Targeted Google Ads

We built a Google Ads campaign aimed at the exact demographic that needed contactless screening devices, using keywords and phrases that attracted real, ready-to-buy customers.

SEO

Organic Visibility

At the same time, we ran an SEO campaign so 986 Labs would show up organically for the specific keywords buyers were searching, growing free, durable traffic.

Optimization

Ongoing Ad Tuning

Our team watched the ads closely, fine-tuned creative and targeting, and critiqued every detail to keep performance climbing and conversions efficient.

Strategy

Paid and Organic Together

The two channels reinforced each other, paid search for immediate reach and SEO for compounding visibility, creating strong combined results for 986 Labs.

The Results

Strong returns across paid and organic

300%

Return on Ad Spend

986 Labs saw a 300 percent rate of return on the money spent on the paid Google Ads campaign, with clicks converting into paying customers.

500%

Organic Traffic Growth

The SEO campaign grew 986 Labs' organic search traffic by 500 percent, expanding their reach well beyond paid ads.

2x

Channels Working Together

Paid and organic search reinforced each other, driving more qualified buyers to 986 Labs at a strong overall return.

Right product, right audience: by pairing high-intent Google Ads with a focused SEO push, SEO Smooth got 986 Labs' contactless scanners in front of the businesses that needed them most.

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